BIFF & BIL 2010 Scheduled for 1 – 4 April 2010

The Department of Export Promotion (DEP), Ministry of Commerce of the Royal Thai Government has announced that BIFF & BIL 2010 – Bangkok International Fashion Fair and Bangkok International Leather Fair will be organized during 1 to 4 April this year at Challenger Hall 1 – 3, IMPACT Muang Thong Thani, Nontaburi, Thailand.


Riding on the theme, Look East, the BIFF & BIL 2010 will be a vivid showcase of great potential of the ASEAN fashion industry, from upstream to downstream. The mega event will bring together the best fashions and accessories of the ASEAN region, capitalizing on hot new trends, signature styles, textiles and leather products supported by the synergy of local expertise and regional cooperation.

More than 1,000 selected domestic and overseas exhibitors in diverse fields from clothing, textile, leather and fashion accessories to textile equipment & machinery, software & services related to the fashion industry will participate. Potential visitors include importers, manufacturers, traders, distributors, wholesalers, retailers, boutiques, department stores, buying agents, designers, press and others in fashion business.

Among highlights at BIFF & BIL 2010 include seminars and conferences, 48 fashion shows, ASEAN Design Congress, Thailand Designer Contest as well as ASEAN Pavilion and Japan Pavilion.
For more information please visit www.biffandbil.com or contact:-
BrandComm Consultants Co., Ltd. : Official PR Agency for BIFF & BIL 2010
Email : info@brandcomm-pr.com
BIFF & BIL 2010 Profile

Event name : Bangkok International Fashion Fair & Bangkok International Leather Fair 2010
Duration : 1 - 4 April 2010
Trade day : 1 – 2 April 2010 (10.00 – 18.00 hrs.)
Public day : 3 – 4 April 2010 (10.00 – 21.00 hrs.)
Venue : Challenger Hall 1 - 3, IMPACT Muang Thong Thani, Nontaburi, Thailand
(40,000-60,000 sq.m)

Published in "Bone" Journal, Scientific Researches Confirm Peptan(TM) Hydrolyzed Collagen Benefits on Bone Health

Studies Conducted at INRA-AgroParisTech Laboratory Under Pr. Daniel Tomé Supervision and Published* in November 2009, in the Official Journal of the International Bone and Mineral Society "Bone", Reveal new Benefits for Peptan(TM) in Osteoporosis Prevention In response to customer concerns regarding long-term bone health, Rousselot has carried out, for several years now, many studies to demonstrate that an oral intake of Peptan(TM) may have a positive impact on osteoporosis.


Bone is a living dynamic metabolic system that relies on a maintained balance between bone formation and bone resorption. Cells called osteoblasts make bone while cells called osteoclasts resorb it. An imbalance

may lead to osteoporosis, a condition where the density and quality of bone is reduced.

Researchers conducted in vitro studies, and highlighted that Peptan(TM) in bone cell culture induced a better differentiation of osteoblasts. Those positive results have then been confirmed in vivo on ovariectomized mice, used to simulate a postmenopausal osteoporosis, which leads to a lower bone mineral density (BMD).

Animals were divided into three groups: a control group (non ovariectomized), a group of ovariectomized mice, both fed with a normal diet and a group of ovariectomized mice that received a diet containing Peptan(TM). After 12 weeks, the BMD of the group fed with Peptan(TM) is not significantly different from the BMD of control group. On the contrary the BMD of ovariectomized mice not fed with Peptan(TM) is lower.

Confirmation of Peptan(TM) benefits on bone health has been obtained by the measures of Carboxy Terminal Telopeptide (CTX), a usual marker of bone resorption. CTX is significantly lower in mice fed with
PeptanTM indicating that bone resorption is reduced.

Researchers conclude that Peptan(TM) may restore bone density in simulated post-menopausal osteoporosis by stimulating osteoblast growth and differentiation. This demonstrates the interest of Peptan(TM) as a bioactive ingredient to help preventing bone loss during aging.

*Hydrolyzed collagen improves bone metabolism and biomechanical parameters in ovariectomized mice: an in vitro and in vivo study. Guillerminet et al. Bone 2009.
Rousselot, http://www.rousselot.com

Part of VION N.V. (N.L.), Rousselot(R) is the worldwide leader in gelatine and hydrolyzed collagen. VION N.V. is an internationally operating food group that produces high-quality foods and ingredients for
humans and animals (Turnover: EUR 9.6 billion - 31,000 employees worldwide)

‘Roses of the North’ Charity Exhibition

Flowers can make everyone feel happy…. H.E.Privy Councillor Palakorn Suwanrath and Thanpuying Dhasaniya Suwanrath recently presided over at ‘Roses of the North’ charity oil painting exhibition inspired by Bhubing Palace organized by L’Occitane and Baan Saen Doi Resort in Chiang Mai. The art of mercy rose oil painting exhibition was held at Peninsula Plaza and part of sales went to support schools and hospitals where are needed in Chiang Mai. Many kind hearted celebrities attended the event including Khunying Dhipavadee Meksawan, Mr.Harald Link, Arunee Bhirombhakdi, Atchara Tejapaibul, M.L.Sirichalerm Svasti, M.L.Thongmakut and Jarujit Thongyai, Yuwadee and Nidsinee Chirathivat, Dararatana and Toey Mahadumrongkul, Chadapah Snidvongs, Captain Deuntemduang Na Chiengmai, Pimpawan Limpichart, Joy Sopitpongstorn, Panitnuj Bunnag, Piranuj T.Suwan, Sodsoi Chomthavat, Mayura Savetsila, Wanchana Sawasdee and more.

The exhibition showcased of over 70 oil painting of roses flowers by artist and art lecturer Narin Phothisombat. Narin Phothisombat is a talented artist with an art degree from Chiang Mai Technology Rajchamonkol. His painting was inspired by roses from Phra Tamnak Bhubing Rajanives (Bhubing Palace). His painting reflected his pride and passions towards the beauty of nature for roses including Queen Sirikit, Eliza, Rouge Meilland, Queen Elizabeth and Royal Air Force.

In addition there was the charity auction on 2 oil painting pieces. The first one was the painting of Queen Elizabeth which won by Harald Link, CEO of B.Grimm for 120,000 Baht and the other piece on Queen Sirikit won by Arunee Bhirombhakdi for 75,000 Baht.

MyComBar - Asia’s first launch, unveiled by BEC-Tero ComCom

An innovative new content application on mobile phone – MyComBar - has just been launched in Thailand, the first place in Asia to have access to this whole new pathway to information and premium lifestyle.


BEC-Tero Entertainment, Thailand’s leading entertainment media provider, has expanded into the mobile media industry with the establishment of BEC-Tero ComCom. The company is a 51:49 joint venture between BEC-Tero and Com Com Co. Ltd., the leading communications technology company for mobile phone providers from Norway.

MyComBar is a new content application for mobile phones offering premium lifestyle to its users. Thailand is the first country in Asia to launch the application along with a variety of special privileges for its users and benefits for advertisers and content providers.

Mr. Prasan Maleenont, Vice Executive Chairman of BEC-Tero said the company was striving to find new media technology to assure unique entertainment experiences. “MyComBar was created by Com Com Co. Ltd. and it’s a unique application that fits on with our company’s profile,” he said.

MyComBar is an application that will change the way content and news are presented on mobile phones. With a full screen mode, phone users can choose from several different interactions such as click to see banner, click to call, click to SMS, click to access WAP site for more information. By installing the MyComBar application, users can access news, read horoscopes or enjoy special discounts, promotions and privileges from various products and services.

By utilizing MyComBar, business owners will gain full benefits from mobile advertising which can reach more targeted audiences compared with the Internet and other media channels. Their advertisements, promotions and all kinds of communications will be more noticeable because of its non intrusive nature. However MyComBar‘s idle screen banner advertising adds even more value to their business since it can drive sales using interactive functions.

Mr. Svein Johnsen, Chairman of Com Com Company Limited said the company chose Thailand to debut MyComBar application in Asia because the country’s mobile phone user market is growing every year. There are now over 61 million numbers and it is likely to increase to 80 million in the next 3 years. Moreover Thai people enjoyed a modern premium lifestyle that suits the application. “We are aiming for 100,000 users within the next 6 months and the figures are expected to grow rapidly,” he said. “I believe that the MyComBar application will completely transform the lifestyle of Thais.”

The MyComBar application is compatible with AIS, DTAC and True Move networks. All 3 mobile network service providers are ready to accommodate users through “MyComBar ... My Premium Lifestyle.”

Mr. Pakorn Pannachet, Senior Vice President, Value Added Service Division of Total Access Communication Public Company Limited (DTAC) disclosed “MyComBar will create new phenomenon for the country’s mobile advertising industry. This smart passive application lets users respond to promotions, activities as they preferred. Its advertising banner in different styles efficiently communicates brands for products and services. Both DTAC customers and advertisers will get pleasure from the convenience and benefits offered by MyComBar.“

Mr. Pratthana Leelapanang, Assistant Vice President, Value Added Service of Advanced Info Service Public Company Limited (AIS) said MyComBar was the new choice for transforming regular mobile screens into something “funkier”.“This new service will also benefit AIS clients, and this is one of the company’s leading policies,” he said.

Mr. Piroon Paireepairitt, Multimedia Services Director of True Corporation Public Company Limited added “As the leader in convergence lifestyle, our ongoing commitment to our TrueMove customers is to provide innovations that fit and enhance their various and vibrant lifestyles. MyComBar is the latest unique mobile service with many cool interactive functions that allow our customers to enjoy life even more.”

Experience a new level of excellence with your mobile phone through MyComBar… My Premium Lifestyle, the newest application on your mobile phone that promises the latest updated news and highlights, special privileges such as discounts and prizes available at your fingertips at all times. Simply download MyComBar application on WAP site: dl.mycombar.com or call *583# (AIS), *483831100 (DTAC, TRUE) For more information check out www.mycombar.com or call customer service at 02 262 3975.
Special privileges until the end of the year

After installing MyComBar onto your mobile phone, you will be automatically updated with news and information so you won’t miss out on your premium lifestyle.
1. No GPRS fees charged for the installation and no charge for application.
2. When installing MyComBar today, get 30 Baht worth of free calls.
3. No GPRS fees when using MyComBar to update banners.

4. Get the latest updated news from Post Today, hot entertainment news Siam Dara provided by Samart, and daily horoscopes by Mor Yong, Mor Luk and Mor Krit and Mor Pu Lok Biew provided by Samart.

5. Get the latest promotions, for example, airfare promotions from AirAsia, job vacancies from Jobbkk, discounts at ManU Bar, free English tips and free trials by Andrew Biggs Academy (just click to call/send SMS/WAP for the interested content, fees are according to the operator shown on the banner.)

6. Monthly draws and prizes available for users including prizes from Thaiticketmajor, ManU Bar, and the Arsenal Shop. Prizes vary each month.

* Enjoy free calls seven days after MyComBar has been installed on your mobile phone for a period of 15 days.

**Special privileges available the day after the application installation has been completed.

BuzzCity Launches Mobile Advertising Campaign Planner

BuzzCity Launches Mobile Advertising Campaign Planner New tool helps marketers plan mobile ad campaigns on BuzzCity ad network


BuzzCity (www.buzzcity.com), a provider of global wireless communities and consumer services, today released a first-of-its-kind mobile advertising campaign planner for users of its BuzzCity Global Mobile Advertising Network. The tool allows marketers and brands to better plan their mobile advertising campaigns with traffic and demographic data from each of the 200 countries included in BuzzCity’s network.

The BuzzCity Campaign Planner helps mobile media planners, researchers and strategists to overcome the challenges they face when planning the strategy and tactics behind successful mobile advertising and marketing campaigns. With an intuitive and easy-to-use interface, the Campaign Planner provides key data that will help companies get maximum results from their advertising spend.

The BuzzCity Global Mobile Advertising Network is one of the world’s largest mobile internet advertising networks. It includes more than 2,000 mobile internet publisher sites in 200 countries in North America, Europe, Asia, and Africa, along with the company’s myGamma mobile social networking community.

The BuzzCity Campaign Planner includes a map display coloured to denote the mobile internet advertising page views available in markets around the world. Darker coloured countries have more inventory relative to the lighter coloured ones, allowing advertisers to quickly identify where they would like to advertise. When users roll over each country with their cursor, a pop-up window displays the number of ad impressions available per month and the average cost-per-click recorded for that market. Other information accessible through the tool include carrier and network information, handset information—including brand, model, operating system and features, and user information—including gender, age and location.

“Each of the millions of ad impressions served across our network daily tell us a little more about the mobile internet landscape,” said KF Lai, BuzzCity CEO. “The data accrued is a trove of valuable insight for advertisers and media planners, and also paints a coherent picture of mobile internet trends—what markets are expanding, who is engaging and the types of handsets they are using to surf.”

The result is a tool that instantly puts an unprecedented amount of data in the hands of advertisers that want to run campaigns on the BuzzCity Global Advertising Network. Generally, mobile carriers and networks tend to release very little data on their users, leaving mobile advertising and marketing professionals with no real insight into the markets that they are dealing with. The Campaign Planner provides information that can take much of the assumption and guesswork out of the task.

“BuzzCity’s advertisers are now able to do away with much of the trial-and-error of planning, and can establish effective campaign metrics upfront,” said Lai. “There is no other advertising network that provides this amount of data, enabling marketers to better set goals based on their target markets, optimize their campaigns, continue to adjust performance to achieve the best click through rates, and ultimately achieve the best conversion and customer acquisition rates.”

The BuzzCity Campaign Planner is available at http://www.buzzcity.com/f/campaignplanner in an easy-to-understand graphic format, free of charge for all.
About BuzzCity

BuzzCity is a developer of global wireless communities and consumer services. Established in 1999 in Singapore, BuzzCity today operates the world’s largest wireless community - mygamma.com - for two distinct audiences: the newly connected emerging middle class in developing markets and the blue collar sector in developed regions. These "unwired" consumers are accessing the mobile internet on their phones due to widespread and affordable wireless access.

BuzzCity provides marketers with unprecedented opportunities to reach this audience via its far- reaching advertising, merchant and publisher programs. Additional information can be found at www.buzzcity.com.

INDEX CREATIVE IN WORLD EXPO TOUR VENTURE

       Event-organiser Index Creative Village has joined hands with Total Reservation and travel agency Starbridge to be the ticket sales agent and organiser of World Expo Tour, aiming at generating revenue of more than Bt100 million next year.
       This is part of the company's Spider Web Strategy, targeted at extending its event-organiser business to other areas.
       Index co-chief executive officer Kreingkrai Kanjanapokin yesterday said it had set up joint ventures with Total Reservation, the ticket-sales firm under Impact Exhibition Management, and with Starbridge. The investment proportion of each JV is 50:50.
       Index won the bidding to create the Thai Pavilion at the World Expositin Shanghai China 2010, or World Expo, the world's biggest exhibition featuring the latest architecture, arts and technology of each participating country.
       The expo will be held from May 1 to October 31 next year. The Thai Pavilion is being constructed onsite in shanghai at a cost of Bt600 million.
       "This World Expo is the biggest one in term of investment size and countries taking part, as well as the closest venue to date for Thai people wishing to experience the world phenomenon. I, as one of the World Expo gurus who have a passion for the event, think this is a good time to organise a tour and sell tickets for Thai people and open the opportunity for them to experience the expo," Kreingkrai said.
       The Chinese government and attending countries are investing a combined Bt1 trillion to build facilities for the expo and create pavilions, he added.
       He said Total Reservation had been authorised as the sales agent for the World Expo in Thailand. It plans to start selling tickets next month. Index and Total Reservation expect to sell Bt25 million worth of tickets for the event.
       Meanwhile, Starbridge - the other partner in the venture - will organise the Fast Track World Expo Shanghai Tour during the exhibition. Index and Starbridge hope to generate revenue of Bt80 million from this activity.
       Kreingkrai said Index aimed firstly to target corporate clients and others interested in experiencing the latest architecture from several countries.
       "This is not the first time Index has entered the tour business. We used to organise small group tours with people to the World Expo many times in the past. But this is the first time that we have joined hands with tour-agency and ticket-agency experts. This is a project in our Spider Web Strategy, aiming at extending our operations to other businesses. We expect to have more projects under this strategy next year," he said.
       The World Expo 2010 covers 3,300 rai in Shanghai, equivalent to 489 football fields. Exhibitors from 166 countries will be taking part, creating 230 pavilions.
       The Chinese government expects 70 million people to attend, generating Bt70 billion from ticket sales.

BUSINESSES TOLD TO BE CAUTIOUS

       Businesses have been warned to adopt marketing strategies to cope with a variety of economic scenarios next year, because conditions remain unpredictable. The warning came from executives at a seminar hosted yesterday by the Marketing Association of Thailand.
       Bank of Thailand Deputy Governor Bandid Nijathaworn said the economy had been picking up continuously since September, thanks to the rebound of the global economy and the government's spending and stimulus package.
       However, he said good business players should be cautious in such an uncontrollable economic environment. Different marketing plans and strategies should be adopted to cope with changes in the market and economic environments.
       Marketing Association president Somboon Prasitjutrakul said marketers had to create marketing plans and strategies to cope with different business circumstances, which might range from a stagnant to a growing market environment.
       Political unrest and oil prices will be two key factors affecting the local economy.
       In the event of a growing economic environment, local players should adopt more proactive marketing plans to accelerate their business growth and gain market share, said Somboon, who is also president of leading trading firm Diethelm.
       "We've seen better signs of economic recovery, especially in the tourism sector, since the end of September. We've seen many tourism-related products, as well as luxury goods, starting to show higher sales," he said.
       Singha Corp marketing director Chatchai Wiratyosin said present economic difficulties would not turn around quickly and that business players should expect uncontrollable conditions for the next three or four years.
       "Business people should do their jobs as best they can. They need to be flexible all the time, to deal with any changes. They should know and evaluate their own company internally based on a factual and realistic market environment," he said.
       Chatchai said political instability was the only worrying factor apart from an undesirable economic environment.