BRAND’S Genuine Bird’s Nest’ Reiterates its Number 1 Top Market Share And Launch Romantic Campaign, ‘Take Care of Your Special One Everyday with BRAND’S Genuine Bird’s Nest’ for the coming Valentine day
‘BRAND’S Genuine Bird’s Nest’ -- the leader in the genuine bird’s nest market with top 61% market share according to the Nielsen (Thailand) Company’s report-- announced to invest more marketing activities this year to emphasize the image of premium quality product for love and care. Released in the previous quarter, the latest New Formula of BRAND’S Genuine Bird’s Nest, special with a larger amount of high quality bird’s nest only collected from natural cave, gained a huge success from the exclusive couple, Aom (Phiyada) & Art (Sara), introduced as the BRAND’s Love Ambassador. To celebrate the coming Valentine’s month, the brand new romantic campaign, ‘Take Care of Your Special One Everyday with BRAND’S Genuine Bird’s Nest’, will be launched to represent the priceless love and care product given to the one you love.
Tul Wongsuphasawat, General Manager (Marketing & Business Management) of Cerebos (Thailand) Ltd., revealed the 2010 marketing policies for BRAND’S Genuine Bird’s Nest that, the apparent success in strengthening the image of BRAND’S Bird’s Nest, has been proving that we are truly considered the love and care representative for your special person. Our image was well represented by such lovely BRAND’S Love Ambassador like ‘Pat (Suthasinee Puthinan) and Mark Gary Rodriques’. Meanwhile the latest couple for October 2009, ‘Aom (Piyada) & Art (Sara Jutharattanakun), also perfectly built the image of ‘BRAND’S Genuine Bird Nest, the Fulfillment of Love’. Introduced to the market recently, the newly invented ‘New Revised Formula of BRAND’S Genuine Bird Nest’ is made merely from 100% pure bird's nest from natural cave by which the advanced ‘Genuine Bird’s Nest Test Machine’ guaranteed their finest grade. The nutritious beverage contains a larger amount of bird’s nest meat comparing to other’s products and is produced along 149 effective manufacturing and quality control procedures to ensure the premium product.
According this outstanding strength, ‘BRAND’S Genuine Bird’s Nest’ has been widely accepted leading to achieve a majority market share in the bird’s nest beverage since 1988. As usual, the Nielsen (Thailand) Company Ltd., conducted the distribution channel research on bird’s nest beverage market in September 2009 and reported that ‘BRAND’S Genuine Bird’s Nest’ remained the market leader of the bird’s nest beverage. The market share hit 61% of Bt 2,500,000,000 market value and is increasing by every distribution channel. Being successful as the market leader, ‘BRAND’S Genuine Bird’s Nest’, keeps endeavoring to do the research and development to fulfill the customer’s lifestyle and need.
The emotional marketing is yet employed in the first quarter of 2010 by which the new campaign, ‘Take Care of Your Special One Everyday with BRAND’S Genuine Bird’s Nest’, launched to emphasize ‘BRAND’S Genuine Bird’s Nest’ as a precious present not only offered for special occasion but in regular life. The new selling point targets more specifically at young working couple to buy ‘BRAND’S Bird’s Nest for the Valentine’s present and provides another occasion for our loyal customers to show their love and care.
To build a wide recognition of the campaign, the marketing activities are budgeted for Bt 40,000,000 during the Valentine’s Festival including launching the fresh TV ad, ‘Take Care of Your Special One Everyday with BRAND’S Genuine Bird’s Nest’, starred by BRAND’S Love Ambassador--Aom (Piyada) & Art (Sara Jutharattanakun). The story features their marriage life after the sweet wedding describing that their love does not become less and less. Instead, they share more and more love and care by fulfilling their love life everyday with the ‘New Revised Formula of BRAND’S Genuine Bird’s Nest’. The TV ad will be broadcast nationwide on this 4th February.
“For the festival of love this year, we organize 360?advertising and public relations strategies in both above the line and below the line media, especially the television, radio, publications and out of home media, in order to stimulate the marketplace and emphasize the image of ‘BRAND’S Genuine Bird’s Nest’ as the precious present to fulfill and express more love and care to your special person” said Tul.
Sunday, February 7, 2010
Saturday, January 30, 2010
DEP eyes BIFF & BIL 2010 as springboard for Thai fashion industry to be more competitive and visible in global marketplace
The effectiveness of the ASEAN Free Trade Agreement (AFTA) is believed to help drive the overall trade volume between the ASEAN countries and their partners.
The Bangkok International Fashion Fair & Bangkok International Leather Fair 2010 (BIFF & BIL 2010) organized by the Department of Export Promotion, Ministry of Commerce of Thailand during 1 - 4 April is expected to encourage the rise of Thai and ASEAN fashion products in the global marketplace, especially in one of the world’s most vibrant fashion markets like Japan.
Riding on the theme, Look East, the BIFF & BIL 2010 will be a vivid showcase of great potential of the ASEAN fashion industry, from upstream to downstream. The mega event will bring together the best fashions and accessories of the ASEAN region, capitalizing on hot new trends, signature styles, textiles and leather products supported by the synergy of local expertise and regional cooperation.
By highlighting the fashions of all 10 ASEAN member countries, BIFF & BIL continues its campaign to bring ASEAN Fashion to, and stay more competitive in the global stage.
“With the ASEAN Free Trade Agreement (AFTA) become effective from January this year, the overall trade volume between the ASEAN countries and their partners is growing at rapid pace,” said Srirat Rastapana, Director General, the Department of Export Promotion (DEP). “The BIFF & BIL 2010 therefore will provide the region’s exhibitors and buyers from Japan, India, China, Korea and Taiwan with a promising platform for trade and cooperation. It is the only fair that offers a complete range of products and services related to the fashion industry supply chain, with greater trade negotiation and sourcing opportunities ever for everyone involved.”
More than 1,000 selected domestic and overseas exhibitors in diverse fields from clothing, textile, leather and fashion accessories to textile equipment & machinery, software & services related to the fashion industry will participate. Potential visitors include importers, manufacturers, traders, distributors, wholesalers, retailers, boutiques, department stores, buying agents, designers, international press and related others.
“The extensive profile of visitors will make the Thai fashion industry more visible, and get broadened access to international fashion markets,” commented Mrs. Srirat.
Speaking at a recent press conference during the BIFF & BIL road show in Tokyo, the DEP Director General also invited manufacturers, buyers and relevant institutes and organizations in the Japanese fashion industry to join BIFF & BIL 2010. The road show was organized in conjunction with JFW International Fashion Fair 2010 (JFW-IFF) in Tokyo, in which 12 Thai textile, apparel and leather products manufacturers, exporters and brand owners participated,
With exports to Japan continuing to increase, Thailand’s textile and apparel industry is expected to see steady growth and development. Relevant organisations led by the Association of Thai Textile Bleaching Dyeing Printing and Finishing Industries (ATDP) has recently cooperated with Japan’s Ministry of Economy, Trade and Industry to develop and manufacture fabrics that meet Japanese standards and market requirements. These textile innovations will be presented to Japanese importers at this year’s BIF & BIL in Thailand.
“The textiles, apparel, and leather exports to Japan are now worth nearly 500 Million US Dollars. Within this, textiles and apparel exports account for more than 420 Million US Dollars and leather goods account for 50 Million US Dollars. Thanks to the Japan-Thailand Economic Partnership Agreement (JTEPA) and the expanding opportunity for Thai exporters in the Japanese medium market as local Japanese manufacturers focus on high-end segment,” said Mrs Srirat.
She added, “Our success at JFW-IFF reflects the high interest of Japanese importers and buyers in Thai fashion products. Japan has expressed its support for Thailand to become ASEAN’s textile and apparel manufacturing base due to its unmatched capacity for integrated production. We are looking forward to see more an increase in number of Japanese visitors to the upcoming event.”
Among highlights at BIFF & BIL 2010 include seminars and conferences, 48 fashion shows, ASEAN Design Congress, Thailand Designer Contest as well as ASEAN Pavilion and Japan Pavilion.
The Bangkok International Fashion Fair & Bangkok International Leather Fair 2010 (BIFF & BIL 2010) organized by the Department of Export Promotion, Ministry of Commerce of Thailand during 1 - 4 April is expected to encourage the rise of Thai and ASEAN fashion products in the global marketplace, especially in one of the world’s most vibrant fashion markets like Japan.
Riding on the theme, Look East, the BIFF & BIL 2010 will be a vivid showcase of great potential of the ASEAN fashion industry, from upstream to downstream. The mega event will bring together the best fashions and accessories of the ASEAN region, capitalizing on hot new trends, signature styles, textiles and leather products supported by the synergy of local expertise and regional cooperation.
By highlighting the fashions of all 10 ASEAN member countries, BIFF & BIL continues its campaign to bring ASEAN Fashion to, and stay more competitive in the global stage.
“With the ASEAN Free Trade Agreement (AFTA) become effective from January this year, the overall trade volume between the ASEAN countries and their partners is growing at rapid pace,” said Srirat Rastapana, Director General, the Department of Export Promotion (DEP). “The BIFF & BIL 2010 therefore will provide the region’s exhibitors and buyers from Japan, India, China, Korea and Taiwan with a promising platform for trade and cooperation. It is the only fair that offers a complete range of products and services related to the fashion industry supply chain, with greater trade negotiation and sourcing opportunities ever for everyone involved.”
More than 1,000 selected domestic and overseas exhibitors in diverse fields from clothing, textile, leather and fashion accessories to textile equipment & machinery, software & services related to the fashion industry will participate. Potential visitors include importers, manufacturers, traders, distributors, wholesalers, retailers, boutiques, department stores, buying agents, designers, international press and related others.
“The extensive profile of visitors will make the Thai fashion industry more visible, and get broadened access to international fashion markets,” commented Mrs. Srirat.
Speaking at a recent press conference during the BIFF & BIL road show in Tokyo, the DEP Director General also invited manufacturers, buyers and relevant institutes and organizations in the Japanese fashion industry to join BIFF & BIL 2010. The road show was organized in conjunction with JFW International Fashion Fair 2010 (JFW-IFF) in Tokyo, in which 12 Thai textile, apparel and leather products manufacturers, exporters and brand owners participated,
With exports to Japan continuing to increase, Thailand’s textile and apparel industry is expected to see steady growth and development. Relevant organisations led by the Association of Thai Textile Bleaching Dyeing Printing and Finishing Industries (ATDP) has recently cooperated with Japan’s Ministry of Economy, Trade and Industry to develop and manufacture fabrics that meet Japanese standards and market requirements. These textile innovations will be presented to Japanese importers at this year’s BIF & BIL in Thailand.
“The textiles, apparel, and leather exports to Japan are now worth nearly 500 Million US Dollars. Within this, textiles and apparel exports account for more than 420 Million US Dollars and leather goods account for 50 Million US Dollars. Thanks to the Japan-Thailand Economic Partnership Agreement (JTEPA) and the expanding opportunity for Thai exporters in the Japanese medium market as local Japanese manufacturers focus on high-end segment,” said Mrs Srirat.
She added, “Our success at JFW-IFF reflects the high interest of Japanese importers and buyers in Thai fashion products. Japan has expressed its support for Thailand to become ASEAN’s textile and apparel manufacturing base due to its unmatched capacity for integrated production. We are looking forward to see more an increase in number of Japanese visitors to the upcoming event.”
Among highlights at BIFF & BIL 2010 include seminars and conferences, 48 fashion shows, ASEAN Design Congress, Thailand Designer Contest as well as ASEAN Pavilion and Japan Pavilion.
Friday, January 29, 2010
Kunka Corporation will launch 2 new motorbikes for the 1st time in Asia at Bangkok Motorbike Festival 2010
Kunka Corporation will launch 2 new motorbikes for the 1st time in Asia at Bangkok Motorbike Festival 2010 to be held during January 28-31, 2010 at the Central World.
For the 1st time in Asia, Kunka Corporation will launch 2 new motorbikes, i.e. premium KTM from Austria, after being granted a sole distributorship in Thailand, and two new CAN-AM SPYDERs (RS 2010 and the latest RT models) from Canada, at Bangkok Motorbike Festival 2010 to be held during January 28-31, 2010 at the Central World. With an investment budget of 50 million Baht, the move is made in response to the growing big bike market of 10-15% and its annual sale target of 80 million Baht. Besides the event, the company will also open a luxury downtown showroom on New Petchburi Road for test rides and after sales services as part of its plan to strengthen brand loyalty and foster its customer base.
Mr. Pisit Kunanantakula, CEO of Kunka Corporation Co., Ltd., reveals today that after the company has rocked the market by importing sport CAN-AM SPYDER motorbikes for sales in Thailand last year, it will press on to create a new phenomenon in the market in early 2010 by launching premium KTM bikes from Austria and two new CAN-AM SPYDERs to serve the needs of niche customers who fancy European-make sport motorbikes at Bangkok Motorbike Festival 2010 to be held during January 28-31, 2010 at the Central World.
“Last year 1.5 million motorcycles were registered. Out of that figure, big bike market was at 13,138, while sport bike was at 10,498. These implied about the same market share of 1%, while it is expected that the two segments will enjoy a growth of 10-15% in 2010 in tandem with improving economy and stability in the local political scene. In addition, the high growth would be due to the fact that the two segments still have a low base and this will be the first year that Thailand starts to implement its AFTA agreement, which will literally bring down import duty to 0% and make the prices of these two bikes more affordable for those who want to own them. As a result, this will stimulate more first-hand bikes into the market to replace those second-hand ones and make us feel confident to set aggressive sale target at 80 million Baht this year.” said Mr. Pisit.
KTM is among the World’s top motorbikes. With long standing records and history, it ranks top in the World’s most extensive product varieties offering approximately 30-40 models in every section, whether street bike or race bike, while the fact that KTM chooses Kunka Corporation as its sole importer and grant its sole distributorship in Thailand to Kunka Corporation from a long list of bidders is a proof that KTM is confident in Kunka’s solid business foundation and sound business management profile.
“We are proud that we are granted a sole distributorship in Thailand. This is a major milestone towards our goal of being the leader in auto innovation. With this initial launch of KTM at Bangkok Motorbike Festival 2010, we will also market TRAVEL ENDURO, NAKED BIKE and SUPER BIKE, which are 690 cc or more street bikes, for the 1st time in Asia and we want all the Thai fans for premium sport motorbikes with exceptionally powerful performance to be the first to witness.” Mr. Pisit further added.
In this event, Kunka Corporation will also launch two new CAN-AM SPYDERs, i.e. RS 2010 and RT models, which are the latest BRP (Bombardier Recreational Product) models from Canada. Besides Thailand, this would also be the 1st official launch in Asia, with special highlight spotted on the RT sport model, which offers a new innovation in auto technology. With its 100 horse power engine, it is strictly produced to ensure luxury quality. It should be interestingly noted that Kunka Corporation also has the exclusive distributorship for CAN-AM SPYDER in Thailand.
As part of its marketing plan to service the two world class brands, Kunka Corporation has invested a budget of 50 million Baht to build up a downtown showroom on New Petchburi Road in addition to its original showroom on Srinakarin Road. The new showroom, which is expected to complete in 2Q10, will include auto exhibits and hi-tech service section in order to provide the best after-sale services to all customers. All of its technicians will be thoroughly trained and equipped with all kinds of service techniques from the two principles to ensure that it is the best and most complete in Thailand.
Talking about distribution channel and after sale service centers for KTM, besides the two showrooms in Bangkok, Kunka Corporation also has a plan to expand its showrooms to the north and northeast within this year. It will focus its activity on event marketing in order to continuously communicate with its targets. In order to cement brand loyalty, it will offer supplementary services and decorative product items; provide a modern design lounge as a social meeting place as well as set up the Rider Club for KTM fans in the near future. On top of those that have been mentioned, it will also implement Customer Experiential Marketing (CEM) strategy to differentiate itself from the rest of the market through aggressive test rides so that those interested could actually experience the performance and feel the power of its engine.
For the 1st time in Asia, Kunka Corporation will launch 2 new motorbikes, i.e. premium KTM from Austria, after being granted a sole distributorship in Thailand, and two new CAN-AM SPYDERs (RS 2010 and the latest RT models) from Canada, at Bangkok Motorbike Festival 2010 to be held during January 28-31, 2010 at the Central World. With an investment budget of 50 million Baht, the move is made in response to the growing big bike market of 10-15% and its annual sale target of 80 million Baht. Besides the event, the company will also open a luxury downtown showroom on New Petchburi Road for test rides and after sales services as part of its plan to strengthen brand loyalty and foster its customer base.
Mr. Pisit Kunanantakula, CEO of Kunka Corporation Co., Ltd., reveals today that after the company has rocked the market by importing sport CAN-AM SPYDER motorbikes for sales in Thailand last year, it will press on to create a new phenomenon in the market in early 2010 by launching premium KTM bikes from Austria and two new CAN-AM SPYDERs to serve the needs of niche customers who fancy European-make sport motorbikes at Bangkok Motorbike Festival 2010 to be held during January 28-31, 2010 at the Central World.
“Last year 1.5 million motorcycles were registered. Out of that figure, big bike market was at 13,138, while sport bike was at 10,498. These implied about the same market share of 1%, while it is expected that the two segments will enjoy a growth of 10-15% in 2010 in tandem with improving economy and stability in the local political scene. In addition, the high growth would be due to the fact that the two segments still have a low base and this will be the first year that Thailand starts to implement its AFTA agreement, which will literally bring down import duty to 0% and make the prices of these two bikes more affordable for those who want to own them. As a result, this will stimulate more first-hand bikes into the market to replace those second-hand ones and make us feel confident to set aggressive sale target at 80 million Baht this year.” said Mr. Pisit.
KTM is among the World’s top motorbikes. With long standing records and history, it ranks top in the World’s most extensive product varieties offering approximately 30-40 models in every section, whether street bike or race bike, while the fact that KTM chooses Kunka Corporation as its sole importer and grant its sole distributorship in Thailand to Kunka Corporation from a long list of bidders is a proof that KTM is confident in Kunka’s solid business foundation and sound business management profile.
“We are proud that we are granted a sole distributorship in Thailand. This is a major milestone towards our goal of being the leader in auto innovation. With this initial launch of KTM at Bangkok Motorbike Festival 2010, we will also market TRAVEL ENDURO, NAKED BIKE and SUPER BIKE, which are 690 cc or more street bikes, for the 1st time in Asia and we want all the Thai fans for premium sport motorbikes with exceptionally powerful performance to be the first to witness.” Mr. Pisit further added.
In this event, Kunka Corporation will also launch two new CAN-AM SPYDERs, i.e. RS 2010 and RT models, which are the latest BRP (Bombardier Recreational Product) models from Canada. Besides Thailand, this would also be the 1st official launch in Asia, with special highlight spotted on the RT sport model, which offers a new innovation in auto technology. With its 100 horse power engine, it is strictly produced to ensure luxury quality. It should be interestingly noted that Kunka Corporation also has the exclusive distributorship for CAN-AM SPYDER in Thailand.
As part of its marketing plan to service the two world class brands, Kunka Corporation has invested a budget of 50 million Baht to build up a downtown showroom on New Petchburi Road in addition to its original showroom on Srinakarin Road. The new showroom, which is expected to complete in 2Q10, will include auto exhibits and hi-tech service section in order to provide the best after-sale services to all customers. All of its technicians will be thoroughly trained and equipped with all kinds of service techniques from the two principles to ensure that it is the best and most complete in Thailand.
Talking about distribution channel and after sale service centers for KTM, besides the two showrooms in Bangkok, Kunka Corporation also has a plan to expand its showrooms to the north and northeast within this year. It will focus its activity on event marketing in order to continuously communicate with its targets. In order to cement brand loyalty, it will offer supplementary services and decorative product items; provide a modern design lounge as a social meeting place as well as set up the Rider Club for KTM fans in the near future. On top of those that have been mentioned, it will also implement Customer Experiential Marketing (CEM) strategy to differentiate itself from the rest of the market through aggressive test rides so that those interested could actually experience the performance and feel the power of its engine.
Thursday, January 21, 2010
BIFF & BIL 2010 Scheduled for 1 – 4 April 2010
The Department of Export Promotion (DEP), Ministry of Commerce of the Royal Thai Government has announced that BIFF & BIL 2010 – Bangkok International Fashion Fair and Bangkok International Leather Fair will be organized during 1 to 4 April this year at Challenger Hall 1 – 3, IMPACT Muang Thong Thani, Nontaburi, Thailand.
Riding on the theme, Look East, the BIFF & BIL 2010 will be a vivid showcase of great potential of the ASEAN fashion industry, from upstream to downstream. The mega event will bring together the best fashions and accessories of the ASEAN region, capitalizing on hot new trends, signature styles, textiles and leather products supported by the synergy of local expertise and regional cooperation.
More than 1,000 selected domestic and overseas exhibitors in diverse fields from clothing, textile, leather and fashion accessories to textile equipment & machinery, software & services related to the fashion industry will participate. Potential visitors include importers, manufacturers, traders, distributors, wholesalers, retailers, boutiques, department stores, buying agents, designers, press and others in fashion business.
Among highlights at BIFF & BIL 2010 include seminars and conferences, 48 fashion shows, ASEAN Design Congress, Thailand Designer Contest as well as ASEAN Pavilion and Japan Pavilion.
For more information please visit www.biffandbil.com or contact:-
BrandComm Consultants Co., Ltd. : Official PR Agency for BIFF & BIL 2010
Email : info@brandcomm-pr.com
BIFF & BIL 2010 Profile
Event name : Bangkok International Fashion Fair & Bangkok International Leather Fair 2010
Duration : 1 - 4 April 2010
Trade day : 1 – 2 April 2010 (10.00 – 18.00 hrs.)
Public day : 3 – 4 April 2010 (10.00 – 21.00 hrs.)
Venue : Challenger Hall 1 - 3, IMPACT Muang Thong Thani, Nontaburi, Thailand
(40,000-60,000 sq.m)
Riding on the theme, Look East, the BIFF & BIL 2010 will be a vivid showcase of great potential of the ASEAN fashion industry, from upstream to downstream. The mega event will bring together the best fashions and accessories of the ASEAN region, capitalizing on hot new trends, signature styles, textiles and leather products supported by the synergy of local expertise and regional cooperation.
More than 1,000 selected domestic and overseas exhibitors in diverse fields from clothing, textile, leather and fashion accessories to textile equipment & machinery, software & services related to the fashion industry will participate. Potential visitors include importers, manufacturers, traders, distributors, wholesalers, retailers, boutiques, department stores, buying agents, designers, press and others in fashion business.
Among highlights at BIFF & BIL 2010 include seminars and conferences, 48 fashion shows, ASEAN Design Congress, Thailand Designer Contest as well as ASEAN Pavilion and Japan Pavilion.
For more information please visit www.biffandbil.com or contact:-
BrandComm Consultants Co., Ltd. : Official PR Agency for BIFF & BIL 2010
Email : info@brandcomm-pr.com
BIFF & BIL 2010 Profile
Event name : Bangkok International Fashion Fair & Bangkok International Leather Fair 2010
Duration : 1 - 4 April 2010
Trade day : 1 – 2 April 2010 (10.00 – 18.00 hrs.)
Public day : 3 – 4 April 2010 (10.00 – 21.00 hrs.)
Venue : Challenger Hall 1 - 3, IMPACT Muang Thong Thani, Nontaburi, Thailand
(40,000-60,000 sq.m)
Wednesday, December 16, 2009
Published in "Bone" Journal, Scientific Researches Confirm Peptan(TM) Hydrolyzed Collagen Benefits on Bone Health
Studies Conducted at INRA-AgroParisTech Laboratory Under Pr. Daniel Tomé Supervision and Published* in November 2009, in the Official Journal of the International Bone and Mineral Society "Bone", Reveal new Benefits for Peptan(TM) in Osteoporosis Prevention In response to customer concerns regarding long-term bone health, Rousselot has carried out, for several years now, many studies to demonstrate that an oral intake of Peptan(TM) may have a positive impact on osteoporosis.
Bone is a living dynamic metabolic system that relies on a maintained balance between bone formation and bone resorption. Cells called osteoblasts make bone while cells called osteoclasts resorb it. An imbalance
may lead to osteoporosis, a condition where the density and quality of bone is reduced.
Researchers conducted in vitro studies, and highlighted that Peptan(TM) in bone cell culture induced a better differentiation of osteoblasts. Those positive results have then been confirmed in vivo on ovariectomized mice, used to simulate a postmenopausal osteoporosis, which leads to a lower bone mineral density (BMD).
Animals were divided into three groups: a control group (non ovariectomized), a group of ovariectomized mice, both fed with a normal diet and a group of ovariectomized mice that received a diet containing Peptan(TM). After 12 weeks, the BMD of the group fed with Peptan(TM) is not significantly different from the BMD of control group. On the contrary the BMD of ovariectomized mice not fed with Peptan(TM) is lower.
Confirmation of Peptan(TM) benefits on bone health has been obtained by the measures of Carboxy Terminal Telopeptide (CTX), a usual marker of bone resorption. CTX is significantly lower in mice fed with
PeptanTM indicating that bone resorption is reduced.
Researchers conclude that Peptan(TM) may restore bone density in simulated post-menopausal osteoporosis by stimulating osteoblast growth and differentiation. This demonstrates the interest of Peptan(TM) as a bioactive ingredient to help preventing bone loss during aging.
*Hydrolyzed collagen improves bone metabolism and biomechanical parameters in ovariectomized mice: an in vitro and in vivo study. Guillerminet et al. Bone 2009.
Rousselot, http://www.rousselot.com
Part of VION N.V. (N.L.), Rousselot(R) is the worldwide leader in gelatine and hydrolyzed collagen. VION N.V. is an internationally operating food group that produces high-quality foods and ingredients for
humans and animals (Turnover: EUR 9.6 billion - 31,000 employees worldwide)
Bone is a living dynamic metabolic system that relies on a maintained balance between bone formation and bone resorption. Cells called osteoblasts make bone while cells called osteoclasts resorb it. An imbalance
may lead to osteoporosis, a condition where the density and quality of bone is reduced.
Researchers conducted in vitro studies, and highlighted that Peptan(TM) in bone cell culture induced a better differentiation of osteoblasts. Those positive results have then been confirmed in vivo on ovariectomized mice, used to simulate a postmenopausal osteoporosis, which leads to a lower bone mineral density (BMD).
Animals were divided into three groups: a control group (non ovariectomized), a group of ovariectomized mice, both fed with a normal diet and a group of ovariectomized mice that received a diet containing Peptan(TM). After 12 weeks, the BMD of the group fed with Peptan(TM) is not significantly different from the BMD of control group. On the contrary the BMD of ovariectomized mice not fed with Peptan(TM) is lower.
Confirmation of Peptan(TM) benefits on bone health has been obtained by the measures of Carboxy Terminal Telopeptide (CTX), a usual marker of bone resorption. CTX is significantly lower in mice fed with
PeptanTM indicating that bone resorption is reduced.
Researchers conclude that Peptan(TM) may restore bone density in simulated post-menopausal osteoporosis by stimulating osteoblast growth and differentiation. This demonstrates the interest of Peptan(TM) as a bioactive ingredient to help preventing bone loss during aging.
*Hydrolyzed collagen improves bone metabolism and biomechanical parameters in ovariectomized mice: an in vitro and in vivo study. Guillerminet et al. Bone 2009.
Rousselot, http://www.rousselot.com
Part of VION N.V. (N.L.), Rousselot(R) is the worldwide leader in gelatine and hydrolyzed collagen. VION N.V. is an internationally operating food group that produces high-quality foods and ingredients for
humans and animals (Turnover: EUR 9.6 billion - 31,000 employees worldwide)
‘Roses of the North’ Charity Exhibition
Flowers can make everyone feel happy…. H.E.Privy Councillor Palakorn Suwanrath and Thanpuying Dhasaniya Suwanrath recently presided over at ‘Roses of the North’ charity oil painting exhibition inspired by Bhubing Palace organized by L’Occitane and Baan Saen Doi Resort in Chiang Mai. The art of mercy rose oil painting exhibition was held at Peninsula Plaza and part of sales went to support schools and hospitals where are needed in Chiang Mai. Many kind hearted celebrities attended the event including Khunying Dhipavadee Meksawan, Mr.Harald Link, Arunee Bhirombhakdi, Atchara Tejapaibul, M.L.Sirichalerm Svasti, M.L.Thongmakut and Jarujit Thongyai, Yuwadee and Nidsinee Chirathivat, Dararatana and Toey Mahadumrongkul, Chadapah Snidvongs, Captain Deuntemduang Na Chiengmai, Pimpawan Limpichart, Joy Sopitpongstorn, Panitnuj Bunnag, Piranuj T.Suwan, Sodsoi Chomthavat, Mayura Savetsila, Wanchana Sawasdee and more.
The exhibition showcased of over 70 oil painting of roses flowers by artist and art lecturer Narin Phothisombat. Narin Phothisombat is a talented artist with an art degree from Chiang Mai Technology Rajchamonkol. His painting was inspired by roses from Phra Tamnak Bhubing Rajanives (Bhubing Palace). His painting reflected his pride and passions towards the beauty of nature for roses including Queen Sirikit, Eliza, Rouge Meilland, Queen Elizabeth and Royal Air Force.
In addition there was the charity auction on 2 oil painting pieces. The first one was the painting of Queen Elizabeth which won by Harald Link, CEO of B.Grimm for 120,000 Baht and the other piece on Queen Sirikit won by Arunee Bhirombhakdi for 75,000 Baht.
The exhibition showcased of over 70 oil painting of roses flowers by artist and art lecturer Narin Phothisombat. Narin Phothisombat is a talented artist with an art degree from Chiang Mai Technology Rajchamonkol. His painting was inspired by roses from Phra Tamnak Bhubing Rajanives (Bhubing Palace). His painting reflected his pride and passions towards the beauty of nature for roses including Queen Sirikit, Eliza, Rouge Meilland, Queen Elizabeth and Royal Air Force.
In addition there was the charity auction on 2 oil painting pieces. The first one was the painting of Queen Elizabeth which won by Harald Link, CEO of B.Grimm for 120,000 Baht and the other piece on Queen Sirikit won by Arunee Bhirombhakdi for 75,000 Baht.
Tuesday, December 15, 2009
MyComBar - Asia’s first launch, unveiled by BEC-Tero ComCom
An innovative new content application on mobile phone – MyComBar - has just been launched in Thailand, the first place in Asia to have access to this whole new pathway to information and premium lifestyle.
BEC-Tero Entertainment, Thailand’s leading entertainment media provider, has expanded into the mobile media industry with the establishment of BEC-Tero ComCom. The company is a 51:49 joint venture between BEC-Tero and Com Com Co. Ltd., the leading communications technology company for mobile phone providers from Norway.
MyComBar is a new content application for mobile phones offering premium lifestyle to its users. Thailand is the first country in Asia to launch the application along with a variety of special privileges for its users and benefits for advertisers and content providers.
Mr. Prasan Maleenont, Vice Executive Chairman of BEC-Tero said the company was striving to find new media technology to assure unique entertainment experiences. “MyComBar was created by Com Com Co. Ltd. and it’s a unique application that fits on with our company’s profile,” he said.
MyComBar is an application that will change the way content and news are presented on mobile phones. With a full screen mode, phone users can choose from several different interactions such as click to see banner, click to call, click to SMS, click to access WAP site for more information. By installing the MyComBar application, users can access news, read horoscopes or enjoy special discounts, promotions and privileges from various products and services.
By utilizing MyComBar, business owners will gain full benefits from mobile advertising which can reach more targeted audiences compared with the Internet and other media channels. Their advertisements, promotions and all kinds of communications will be more noticeable because of its non intrusive nature. However MyComBar‘s idle screen banner advertising adds even more value to their business since it can drive sales using interactive functions.
Mr. Svein Johnsen, Chairman of Com Com Company Limited said the company chose Thailand to debut MyComBar application in Asia because the country’s mobile phone user market is growing every year. There are now over 61 million numbers and it is likely to increase to 80 million in the next 3 years. Moreover Thai people enjoyed a modern premium lifestyle that suits the application. “We are aiming for 100,000 users within the next 6 months and the figures are expected to grow rapidly,” he said. “I believe that the MyComBar application will completely transform the lifestyle of Thais.”
The MyComBar application is compatible with AIS, DTAC and True Move networks. All 3 mobile network service providers are ready to accommodate users through “MyComBar ... My Premium Lifestyle.”
Mr. Pakorn Pannachet, Senior Vice President, Value Added Service Division of Total Access Communication Public Company Limited (DTAC) disclosed “MyComBar will create new phenomenon for the country’s mobile advertising industry. This smart passive application lets users respond to promotions, activities as they preferred. Its advertising banner in different styles efficiently communicates brands for products and services. Both DTAC customers and advertisers will get pleasure from the convenience and benefits offered by MyComBar.“
Mr. Pratthana Leelapanang, Assistant Vice President, Value Added Service of Advanced Info Service Public Company Limited (AIS) said MyComBar was the new choice for transforming regular mobile screens into something “funkier”.“This new service will also benefit AIS clients, and this is one of the company’s leading policies,” he said.
Mr. Piroon Paireepairitt, Multimedia Services Director of True Corporation Public Company Limited added “As the leader in convergence lifestyle, our ongoing commitment to our TrueMove customers is to provide innovations that fit and enhance their various and vibrant lifestyles. MyComBar is the latest unique mobile service with many cool interactive functions that allow our customers to enjoy life even more.”
Experience a new level of excellence with your mobile phone through MyComBar… My Premium Lifestyle, the newest application on your mobile phone that promises the latest updated news and highlights, special privileges such as discounts and prizes available at your fingertips at all times. Simply download MyComBar application on WAP site: dl.mycombar.com or call *583# (AIS), *483831100 (DTAC, TRUE) For more information check out www.mycombar.com or call customer service at 02 262 3975.
Special privileges until the end of the year
After installing MyComBar onto your mobile phone, you will be automatically updated with news and information so you won’t miss out on your premium lifestyle.
1. No GPRS fees charged for the installation and no charge for application.
2. When installing MyComBar today, get 30 Baht worth of free calls.
3. No GPRS fees when using MyComBar to update banners.
4. Get the latest updated news from Post Today, hot entertainment news Siam Dara provided by Samart, and daily horoscopes by Mor Yong, Mor Luk and Mor Krit and Mor Pu Lok Biew provided by Samart.
5. Get the latest promotions, for example, airfare promotions from AirAsia, job vacancies from Jobbkk, discounts at ManU Bar, free English tips and free trials by Andrew Biggs Academy (just click to call/send SMS/WAP for the interested content, fees are according to the operator shown on the banner.)
6. Monthly draws and prizes available for users including prizes from Thaiticketmajor, ManU Bar, and the Arsenal Shop. Prizes vary each month.
* Enjoy free calls seven days after MyComBar has been installed on your mobile phone for a period of 15 days.
**Special privileges available the day after the application installation has been completed.
BEC-Tero Entertainment, Thailand’s leading entertainment media provider, has expanded into the mobile media industry with the establishment of BEC-Tero ComCom. The company is a 51:49 joint venture between BEC-Tero and Com Com Co. Ltd., the leading communications technology company for mobile phone providers from Norway.
MyComBar is a new content application for mobile phones offering premium lifestyle to its users. Thailand is the first country in Asia to launch the application along with a variety of special privileges for its users and benefits for advertisers and content providers.
Mr. Prasan Maleenont, Vice Executive Chairman of BEC-Tero said the company was striving to find new media technology to assure unique entertainment experiences. “MyComBar was created by Com Com Co. Ltd. and it’s a unique application that fits on with our company’s profile,” he said.
MyComBar is an application that will change the way content and news are presented on mobile phones. With a full screen mode, phone users can choose from several different interactions such as click to see banner, click to call, click to SMS, click to access WAP site for more information. By installing the MyComBar application, users can access news, read horoscopes or enjoy special discounts, promotions and privileges from various products and services.
By utilizing MyComBar, business owners will gain full benefits from mobile advertising which can reach more targeted audiences compared with the Internet and other media channels. Their advertisements, promotions and all kinds of communications will be more noticeable because of its non intrusive nature. However MyComBar‘s idle screen banner advertising adds even more value to their business since it can drive sales using interactive functions.
Mr. Svein Johnsen, Chairman of Com Com Company Limited said the company chose Thailand to debut MyComBar application in Asia because the country’s mobile phone user market is growing every year. There are now over 61 million numbers and it is likely to increase to 80 million in the next 3 years. Moreover Thai people enjoyed a modern premium lifestyle that suits the application. “We are aiming for 100,000 users within the next 6 months and the figures are expected to grow rapidly,” he said. “I believe that the MyComBar application will completely transform the lifestyle of Thais.”
The MyComBar application is compatible with AIS, DTAC and True Move networks. All 3 mobile network service providers are ready to accommodate users through “MyComBar ... My Premium Lifestyle.”
Mr. Pakorn Pannachet, Senior Vice President, Value Added Service Division of Total Access Communication Public Company Limited (DTAC) disclosed “MyComBar will create new phenomenon for the country’s mobile advertising industry. This smart passive application lets users respond to promotions, activities as they preferred. Its advertising banner in different styles efficiently communicates brands for products and services. Both DTAC customers and advertisers will get pleasure from the convenience and benefits offered by MyComBar.“
Mr. Pratthana Leelapanang, Assistant Vice President, Value Added Service of Advanced Info Service Public Company Limited (AIS) said MyComBar was the new choice for transforming regular mobile screens into something “funkier”.“This new service will also benefit AIS clients, and this is one of the company’s leading policies,” he said.
Mr. Piroon Paireepairitt, Multimedia Services Director of True Corporation Public Company Limited added “As the leader in convergence lifestyle, our ongoing commitment to our TrueMove customers is to provide innovations that fit and enhance their various and vibrant lifestyles. MyComBar is the latest unique mobile service with many cool interactive functions that allow our customers to enjoy life even more.”
Experience a new level of excellence with your mobile phone through MyComBar… My Premium Lifestyle, the newest application on your mobile phone that promises the latest updated news and highlights, special privileges such as discounts and prizes available at your fingertips at all times. Simply download MyComBar application on WAP site: dl.mycombar.com or call *583# (AIS), *483831100 (DTAC, TRUE) For more information check out www.mycombar.com or call customer service at 02 262 3975.
Special privileges until the end of the year
After installing MyComBar onto your mobile phone, you will be automatically updated with news and information so you won’t miss out on your premium lifestyle.
1. No GPRS fees charged for the installation and no charge for application.
2. When installing MyComBar today, get 30 Baht worth of free calls.
3. No GPRS fees when using MyComBar to update banners.
4. Get the latest updated news from Post Today, hot entertainment news Siam Dara provided by Samart, and daily horoscopes by Mor Yong, Mor Luk and Mor Krit and Mor Pu Lok Biew provided by Samart.
5. Get the latest promotions, for example, airfare promotions from AirAsia, job vacancies from Jobbkk, discounts at ManU Bar, free English tips and free trials by Andrew Biggs Academy (just click to call/send SMS/WAP for the interested content, fees are according to the operator shown on the banner.)
6. Monthly draws and prizes available for users including prizes from Thaiticketmajor, ManU Bar, and the Arsenal Shop. Prizes vary each month.
* Enjoy free calls seven days after MyComBar has been installed on your mobile phone for a period of 15 days.
**Special privileges available the day after the application installation has been completed.
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