Local advertising agencies need to adopt a holistic approach to cope with the challenges in this new era of integrated marketing communications, experts said last week.
"It's downhill for mainstream media advertising as vendors have shifted part of their budget to other communications activities, such as public relations, event marketing, seminars and the use of IT, such as Twitter, blogging, message boards and Web communities," said Seri Wongmontha, a marketing communications professional.
Nowadays, the image of advertising is that of manipulative, intrusive and misleading, he told a seminar on "Advertising and Social Responsibility in the Business Sector" held by the Thai Soap, Detergent and Personal Care Manufacturers' Association.
Advertising is also low in taste, vulgar and a victim of zapping. Many works are unethical and interested only in getting sales. They have no responsibility to society, he said.
"The popularity of mainstream media advertising among business vendors will decline gradually and be shared by other channels of marketing communications," he said.
Public relations firms for instance would play a larger role in brand and marketing communications, as they can provide messages at less cost, but with greater complexity and credibility.
"Business vendors need to find PR agencies that are creative, and doing communications things beyond just giving press releases or hosting press conferences," he said.
To deal with the new challenges, ad agencies need to adjust to provide, not only advertising work, but fully integrated marketing communications to their clients, he added.
Niwat Wongprompreeda, secretary-general of the Advertising Association of Thailand, said most local ad agencies had adjusted their business portfolio by moving up to brand agencies.
No ad agency provides a purely advertising service in the marketplace anymore, he said.
"The way of marketing communications has been changed substantially. Ad agencies now have become companies that can provide full marketing communications services. All communication tools have been used by them to build brands," he said.
Niwat, who is the managing director of The Searcher, a local marketing research house, said that all ad agencies would no longer do advertising spots and spend money. They have created holistic approaches to make those products successful in the market.
"I myself however believe that mainstream media advertising will not totally disappear and business vendors still allocate a certain level of budget to mainstream advertising," he said.
To promote ethics among business organisations, including in advertising, all vendors should group together to monitor all of the ethical issues and such self-regulating activities, he added.
Tuesday, September 22, 2009
CHINESE PRODUCTS "UP TO STANDARDS"
China's manufacturers of medical products claim to have upgraded their goods in order to overcome a negative image of offering low-quality products, and to enable them to compete with rival manufacturers around the world.
Many of them joined last week's Fourth Medical Fair Thailand 2009. Among about 250 exhibitors at the fair, about 55 were from China, the highest number from any participating country.
Danny Gao, sales manager of Shenzhen Creative Industry, which makes a wide range of patient-monitoring equipment and home-care products, said that some medical products manufactured by Chinese firms in the past might have had lower quality than those of their foreign rivals.
However, they have now improved their product quality in a bid to export to the world's markets.
His company, for example, has developed its medical equipment over the past nine years and its products are now distributed both within China and overseas, to markets such as the United States, European countries, South Africa and South America.
Over recent years his company has been earning 70 per cent of its income from within China and the rest from exports. However, this year, revenue from the domestic market has fallen to 60 per cent of the total and 40 per cent has come from exports.
"We would like to expand our world markets, which are much bigger than our domestic market. Exporting to world markets such the US and Europe would guarantee that Chinese medical products, like those of our company, have high quality," he said.
Shenzhen Creative Industry's products have been approved by the US Food and Drug Administration, Gao said.
Hollye Chen, marketing director of Reach Surgical, a manufacturer of medical staplers, said she believed that medical products made by Chinese manufacturers were these days of the same quality as those produced in other countries. However, Chinese firms could manufacture at lower prices because some of their costs, such as overhead expenses, were much lower than those of overseas companies.
"Medical technology is something that every country can learn. I can say that Chinese people have the same talent as the Americans, for example. But our production costs are much lower, depending on the competitive situation and regions. So, I can't say for how much less Chinese companies can produce medical equipment," Chen said.
Reach Surgical has been operating for four years. Its exhibit at the Medical Fair Thailand was its first foray into international markets.
"I've heard that the healthcare business in Thailand is growing and the government supports the industry to become a medical hub for the region. So, there is a big opportunity for us to expand our business to this kingdom," she said.
The company is also looking for other export destinations in Asia, as well as in the US, Europe and South America.
Kris Su, international sales manager for Guoteng Science and Technology Development, one of China's leading manufacturers of patient monitors, said the medical products of some Chinese companies had low quality because fierce competition forced them to cut costs in order to set the lowest prices.
However, some manufacturers maintain a focus on manufacturing high quality products in a bid to compete with overseas firms. So, customers - both end users and hospitals - have to study the products on the market very carefully before deciding to purchase or place orders.
China has many manufacturers of patient monitors. However, his company exports its products to 60 countries and 75 per cent of its revenue last year came from export sales, he said.
Many of them joined last week's Fourth Medical Fair Thailand 2009. Among about 250 exhibitors at the fair, about 55 were from China, the highest number from any participating country.
Danny Gao, sales manager of Shenzhen Creative Industry, which makes a wide range of patient-monitoring equipment and home-care products, said that some medical products manufactured by Chinese firms in the past might have had lower quality than those of their foreign rivals.
However, they have now improved their product quality in a bid to export to the world's markets.
His company, for example, has developed its medical equipment over the past nine years and its products are now distributed both within China and overseas, to markets such as the United States, European countries, South Africa and South America.
Over recent years his company has been earning 70 per cent of its income from within China and the rest from exports. However, this year, revenue from the domestic market has fallen to 60 per cent of the total and 40 per cent has come from exports.
"We would like to expand our world markets, which are much bigger than our domestic market. Exporting to world markets such the US and Europe would guarantee that Chinese medical products, like those of our company, have high quality," he said.
Shenzhen Creative Industry's products have been approved by the US Food and Drug Administration, Gao said.
Hollye Chen, marketing director of Reach Surgical, a manufacturer of medical staplers, said she believed that medical products made by Chinese manufacturers were these days of the same quality as those produced in other countries. However, Chinese firms could manufacture at lower prices because some of their costs, such as overhead expenses, were much lower than those of overseas companies.
"Medical technology is something that every country can learn. I can say that Chinese people have the same talent as the Americans, for example. But our production costs are much lower, depending on the competitive situation and regions. So, I can't say for how much less Chinese companies can produce medical equipment," Chen said.
Reach Surgical has been operating for four years. Its exhibit at the Medical Fair Thailand was its first foray into international markets.
"I've heard that the healthcare business in Thailand is growing and the government supports the industry to become a medical hub for the region. So, there is a big opportunity for us to expand our business to this kingdom," she said.
The company is also looking for other export destinations in Asia, as well as in the US, Europe and South America.
Kris Su, international sales manager for Guoteng Science and Technology Development, one of China's leading manufacturers of patient monitors, said the medical products of some Chinese companies had low quality because fierce competition forced them to cut costs in order to set the lowest prices.
However, some manufacturers maintain a focus on manufacturing high quality products in a bid to compete with overseas firms. So, customers - both end users and hospitals - have to study the products on the market very carefully before deciding to purchase or place orders.
China has many manufacturers of patient monitors. However, his company exports its products to 60 countries and 75 per cent of its revenue last year came from export sales, he said.
CINEMA OPERATORS HAVE MIXED EXPECTATIONS
The film-exhibition industry as a whole is expected to see solid growth this year, but individual firms are predicting mixed results, executives said.
Cinema multiplex operator Major Cineplex Group expects consolidated income from ticket sales and cinema advertising will be flat this year, said Anavach Ongvasith, chief cinema and bowling officer.
"We expect to sell about 30 million movie tickets this year, which is similar to last year. The local political unrest, economic difficulties and the outbreak of H1N1 influenza have affected our performance this year," he said.
Anavach said that digital cinema was the future of the industry, as operators look to reduce costs.
Digital cinema has some big economic advantages over film, Anavach said, explaining that the final movie can be distributed electronically and projected using a digital projector, instead of a conventional film projector. Digital cinema also has lower shooting and editing costs.
"We [Major Cineplex] operate 372 cinema screens in 46 different locations throughout the country. We have about 18 digital screens and our plan is to increase the number of digital cinemas significantly," Anavach said.
James R Dhiraputra, managing director of film distributor Columbia Tristar Buena Vista Films (Thailand), said the local film industry is expected to grow by 5 per cent this year from 2008 to see more than Bt3.4 billion in sales.
"It is the first time in the past four to five years that the local industry has experienced [this] level of growth," said Dhiraputra.
He said the growth had been encouraged by a strong line-up of both imported blockbusters and Thai films.
"We have seen growth in Thai films, which have increased their share of the local film market from between 10 per cent and 20 per cent six to seven years ago to about 45 per cent today," said Dhiraputra.
He added that between 40 and 50 Thai films were released to local theatres annually, and were earning higher ticket sales on average than were imported films. There are between 140 and 150 imported films screened in Thailand every year.
Suvit Thongrompo, managing director of SF Cinema City, was upbeat on the industry's performance.
"We are quite optimistic that the cinema business will record strong growth this year, thanks mainly to the blockbusters that hit local screens from the second quarter," he said.
SF Cinema City expected to achieve its sales-growth target of between 15 and 20 percent this year, he said.
"We do not expect issues such as the political turmoil or the influenza outbreak to have any significant impact on our performance," Suvit said.
Cinema multiplex operator Major Cineplex Group expects consolidated income from ticket sales and cinema advertising will be flat this year, said Anavach Ongvasith, chief cinema and bowling officer.
"We expect to sell about 30 million movie tickets this year, which is similar to last year. The local political unrest, economic difficulties and the outbreak of H1N1 influenza have affected our performance this year," he said.
Anavach said that digital cinema was the future of the industry, as operators look to reduce costs.
Digital cinema has some big economic advantages over film, Anavach said, explaining that the final movie can be distributed electronically and projected using a digital projector, instead of a conventional film projector. Digital cinema also has lower shooting and editing costs.
"We [Major Cineplex] operate 372 cinema screens in 46 different locations throughout the country. We have about 18 digital screens and our plan is to increase the number of digital cinemas significantly," Anavach said.
James R Dhiraputra, managing director of film distributor Columbia Tristar Buena Vista Films (Thailand), said the local film industry is expected to grow by 5 per cent this year from 2008 to see more than Bt3.4 billion in sales.
"It is the first time in the past four to five years that the local industry has experienced [this] level of growth," said Dhiraputra.
He said the growth had been encouraged by a strong line-up of both imported blockbusters and Thai films.
"We have seen growth in Thai films, which have increased their share of the local film market from between 10 per cent and 20 per cent six to seven years ago to about 45 per cent today," said Dhiraputra.
He added that between 40 and 50 Thai films were released to local theatres annually, and were earning higher ticket sales on average than were imported films. There are between 140 and 150 imported films screened in Thailand every year.
Suvit Thongrompo, managing director of SF Cinema City, was upbeat on the industry's performance.
"We are quite optimistic that the cinema business will record strong growth this year, thanks mainly to the blockbusters that hit local screens from the second quarter," he said.
SF Cinema City expected to achieve its sales-growth target of between 15 and 20 percent this year, he said.
"We do not expect issues such as the political turmoil or the influenza outbreak to have any significant impact on our performance," Suvit said.
Wednesday, September 16, 2009
OTOP PRODUCERS, SMES PENETRATE LAOS
The Industrial Promotion Department and the Otop Thailand Association will lead 100 One Tambon One Product and SME operators to Laos in a bid to promote their products.
The move is aimed at offsetting shrinking domestic sales.
Association chairman Sakda Siridechakul yesterday said the operators would promote their products at a Thai-Lao handicraft festival that will run between next Tuesday and September 27.
"This event will serve as a channel for Thai SMEs and Otop producters to sell their wares internationally. We expect no less than US$600,000 [Bt20.25 million] worth of orders from the event," he said.
He listed dried seafood, herbal and spa products, souvenirs and garments as potential products for the Lao market.
"We want to penetrate Laos because its gross domestic product is expected to grow 3.4 per cent this year, thanks to the country's resilience in the face of the global economic crisis.
Laos will also host the 25th Southeast Asian Games this year, whcih should attract more visitors and give its tourism industry a boost," Sakda said.
He said Vietnam and Malaysia were already beginning to enter the Lao market, and so Thai operators must act quickly.
The move is aimed at offsetting shrinking domestic sales.
Association chairman Sakda Siridechakul yesterday said the operators would promote their products at a Thai-Lao handicraft festival that will run between next Tuesday and September 27.
"This event will serve as a channel for Thai SMEs and Otop producters to sell their wares internationally. We expect no less than US$600,000 [Bt20.25 million] worth of orders from the event," he said.
He listed dried seafood, herbal and spa products, souvenirs and garments as potential products for the Lao market.
"We want to penetrate Laos because its gross domestic product is expected to grow 3.4 per cent this year, thanks to the country's resilience in the face of the global economic crisis.
Laos will also host the 25th Southeast Asian Games this year, whcih should attract more visitors and give its tourism industry a boost," Sakda said.
He said Vietnam and Malaysia were already beginning to enter the Lao market, and so Thai operators must act quickly.
GLOBAL TOURISM OPERATORS TO FLOCK TO CHINA FAIR
Tourism operators from around the world are set to join the annual PATA Travel Mart in Hangzhou from September 22-25, with Thailand intending to win back Chinese visitors.
Altogether 591 sellers from 38 countries and 305 buyers from 51 countries including Thailand have confirmed their attendance at the tourism mart to be organised by the Pacific Asia Travel Association (PATA).
Chairwoman Phornsiri Manoharn yesterday said China was ranked as the fifth-strongest source market globally by the World Tourism Organisation, as measured by tourism-related expenditures. That means there is no doubt operators will be in the right country at the right time this year.
More than 4.2 million Chinese travelled to Southeast Asian countries last year. Singapore gained the most, with nearly 1 million visitors. However, the figure was down due to the global economic crisis and type-A (H1N1) influenza.
CEO Greg Duffell said Chinese arrivals to the Kingdom during the first half dropped 38 per cent year on year, due to political issues.
However, tourism here and in other countries would recover soon and operators hoped to reclaim customers from China and also other markets, he said.
Some of the new participants this year include tourism ministers from Tonga and Vanuatu.
Suparerk Thongsuk, deputy managing director of Fair House Villa and Spa Samui, said it would be first time for the hotel to join the event and that he expected to draw interest from China and other short-haul markets.
Luzi Matzig, CEO of Bangkok-based Asia Trails, said it was an opportunity to discover a new and most interesting destination, which most operators do not know about yet, and also to network with existing clients and secure new ones.
"I expect our company to meet with many first-time participants at the Pata Mart for further deals," he said.
Alison Partridge, president of Canada's Proof Positive Solutions, said attendees were decision-makers from every corner of the world and that they were there to do business.
Akbar Shareef, CEO of Pakistan's Rakaposhi Tours, said the company had prescheduled appointments that some of the other travel exhibitions do not have even though they are bigger in size and in number, so it was a chance for local sellers to exhibit in greater numbers.
Bob Malcolm, managing director of Australia's Travel Masters, said he wanted new relationships with product providers to be established that would hopefully be mutually beneficial over time.
Altogether 591 sellers from 38 countries and 305 buyers from 51 countries including Thailand have confirmed their attendance at the tourism mart to be organised by the Pacific Asia Travel Association (PATA).
Chairwoman Phornsiri Manoharn yesterday said China was ranked as the fifth-strongest source market globally by the World Tourism Organisation, as measured by tourism-related expenditures. That means there is no doubt operators will be in the right country at the right time this year.
More than 4.2 million Chinese travelled to Southeast Asian countries last year. Singapore gained the most, with nearly 1 million visitors. However, the figure was down due to the global economic crisis and type-A (H1N1) influenza.
CEO Greg Duffell said Chinese arrivals to the Kingdom during the first half dropped 38 per cent year on year, due to political issues.
However, tourism here and in other countries would recover soon and operators hoped to reclaim customers from China and also other markets, he said.
Some of the new participants this year include tourism ministers from Tonga and Vanuatu.
Suparerk Thongsuk, deputy managing director of Fair House Villa and Spa Samui, said it would be first time for the hotel to join the event and that he expected to draw interest from China and other short-haul markets.
Luzi Matzig, CEO of Bangkok-based Asia Trails, said it was an opportunity to discover a new and most interesting destination, which most operators do not know about yet, and also to network with existing clients and secure new ones.
"I expect our company to meet with many first-time participants at the Pata Mart for further deals," he said.
Alison Partridge, president of Canada's Proof Positive Solutions, said attendees were decision-makers from every corner of the world and that they were there to do business.
Akbar Shareef, CEO of Pakistan's Rakaposhi Tours, said the company had prescheduled appointments that some of the other travel exhibitions do not have even though they are bigger in size and in number, so it was a chance for local sellers to exhibit in greater numbers.
Bob Malcolm, managing director of Australia's Travel Masters, said he wanted new relationships with product providers to be established that would hopefully be mutually beneficial over time.
Sunday, September 13, 2009
SPENDING IN AUGUST SEES AN UPTURN FOR 1ST TIME THIS YEAR
Thailand's ad spending rose for the first time this year, by 2.84 per cent in August,the Nielsen Media Research report said.
The increase in ad spending was seen in four major media-TV,cinema, transit and Internet.
AC Nielsen reported overall increase in media spending in August, from Bt7.5 billion to Bt7.7 billion.
Television advertising, which accounts for about 60 per cent of overall media expenditure, rose 5.3 per cent to Bt4.47 billion in August,following by cinema ads which rose 61 per cent to Bt475 million. Advertising on transit media also jumped by 34.5 percent to Bt148 million in August. Internet ads rose by 22.2 per cent to Bt22 million.
The survey said many of the mainstream media, such as radio, newspaper, magazine, outdoor and instore media, still show a significant drop in ad expenditure. Ad spending in radio dropped significantly by 8.4 per cent to Bt566 million in August, whild newspaper advertising droppd 9.7 per cent to Bt1.25 billion. Magazine advertising dropped 21.1 per cent to Bt4.3 million in August, followed by out door and in-store media, which dropped by 4.3 per cent and 12.6 per cent respectively to Bt328 million and Bt69 million.
Overfall ad spending in the first eight months of this year dropped 3.3 per cent year on year to Bt57.2 billion. The decline was seen in various media: TV (minus 0.16 per cent), radio(minus 12.67 per cent), radio(minus 12.67 per cent), newspaper(minus 12.51 per cent),magazine (minus 12.27 per cent), outdoor (minus 5.37 per cent), and in-store media (minus 1.10 per cent).
Only cinema, transit, and Interned ads showed an improvement in the first eight months of this year. Cinema advertising grew by 9.14 per cent during the period, followed by transit media and Internet, which posted a year-on-year growth of 29.3 per cent and 15.9 per cent respectively in the first eight months of this year.
A local unit of Unilever boosted its advertising spending by 42 per cent last month, while Toyota motor Thailand increased expenditure by 16 per cent,Nielsen said.Procter and Gamble's Thai unit cut its spending by 6 per cent.
The increase in ad spending was seen in four major media-TV,cinema, transit and Internet.
AC Nielsen reported overall increase in media spending in August, from Bt7.5 billion to Bt7.7 billion.
Television advertising, which accounts for about 60 per cent of overall media expenditure, rose 5.3 per cent to Bt4.47 billion in August,following by cinema ads which rose 61 per cent to Bt475 million. Advertising on transit media also jumped by 34.5 percent to Bt148 million in August. Internet ads rose by 22.2 per cent to Bt22 million.
The survey said many of the mainstream media, such as radio, newspaper, magazine, outdoor and instore media, still show a significant drop in ad expenditure. Ad spending in radio dropped significantly by 8.4 per cent to Bt566 million in August, whild newspaper advertising droppd 9.7 per cent to Bt1.25 billion. Magazine advertising dropped 21.1 per cent to Bt4.3 million in August, followed by out door and in-store media, which dropped by 4.3 per cent and 12.6 per cent respectively to Bt328 million and Bt69 million.
Overfall ad spending in the first eight months of this year dropped 3.3 per cent year on year to Bt57.2 billion. The decline was seen in various media: TV (minus 0.16 per cent), radio(minus 12.67 per cent), radio(minus 12.67 per cent), newspaper(minus 12.51 per cent),magazine (minus 12.27 per cent), outdoor (minus 5.37 per cent), and in-store media (minus 1.10 per cent).
Only cinema, transit, and Interned ads showed an improvement in the first eight months of this year. Cinema advertising grew by 9.14 per cent during the period, followed by transit media and Internet, which posted a year-on-year growth of 29.3 per cent and 15.9 per cent respectively in the first eight months of this year.
A local unit of Unilever boosted its advertising spending by 42 per cent last month, while Toyota motor Thailand increased expenditure by 16 per cent,Nielsen said.Procter and Gamble's Thai unit cut its spending by 6 per cent.
Saturday, September 12, 2009
UP TO BT1 BN IN SALES EXPECTED AT HOME EXPO
Home-buyers will be treated to a collection of residential projects worth more than Bt10 billion at the Thailand Exclusive Property Show 2009, starting today at Siam Paragon.
Developers of 13 residential projects, offering homes ranging from condominium units to luxury detached houses, are also offering a wide range of inducements to drive sales.
The event, organised by the Thailand Real Estate Association, will run until September 20.
Association president Kittipol Pramoj na Ayudhya said the show would offer residences for buyers from every segment of the property market. The range will include condominium units priced from Bt1.9 million to more than Bt10 million and single detached houses, double houses and townhouses in Bangkok and resort destinations such as Rayong and Hua Hin priced from Bt3 million to more than Bt100 million.
The residential projects taking part include Issara @ Sukhumvit 42, the Ratchaprasong project, Link Advance by Tararom Group, Fine Home @ River Charoen Nakorn, The Fine by Fine Home at Aree Soi 4, My Resort at Phetchaburi, Diamond at Sukhumvit, Charn Talay at Hua Hin, Phuphatara at Rayong, Golden Heritage @ Ratchapreuk, Golden Monaco at Bang Na and the Thanyathani project by NC Housing.
People who buy a residence at the event will get a gift voucher for two nights at Anantara Hotel in Hua Hin or Trang, Kittipol said.
Now is a good time to buy or invest in residential property because of low mortgage interest rates, he said. Investors will get the best prices on properties that will generate returns averaging 6 or 7 per cent per year - far better than interest on bank deposits.
"Customers who buy at this time will get tax incentives from the government's stimulus package for the property sector - which expires in March next year - as well as the best conditions from property developers," he said.
The organisers are hoping to generate sales of between Bt600 million and Bt1 billion from the 10-day show.
Fine Home Housing Development managing director Sukit Triwanapong said his company was expecting sales of at least Bt50 million from the event. It is offering to fully furnish a home up to a cost of Bt200,000 as a special promotion for customers buying from The Fine by Fine Home at Aree Soi 4 during the show.
Because of the signs of economic recovery, he believes now is a good time to buy a home.
"Our customers began to increase in the third quarter of this year. The number of visitors to our projects increased by 10 to 20 per cent over the number in the first half of the year. As a result we believe this is a good time for home-buyers to buy a residence," he said.
Vilailux Development general manager Teeravat Pipatdhitakul said demand for new homes in Rayong had continued - especially from foreign buyers coming from Scandinavian countries.
"We believe that this event will be a good time for buyers and investors because they will get the best conditions from property developers," he said, adding that his company would also offer special promotions.
NC Housing managing director Somchao Tanterdtham said his company would launch what it called its E-Quick Plus promotion for buyers from its residential projects at the show.
E-Quick Plus will offer price discounts of up to Bt1 million per unit, depending on the type of residence. Customers will also get gift vouchers for furniture or home appliances if they speed up the transfer of residential properties. The customer who achieves the fastest transfer will receive a free package tour for two to Maldives.
"We expect sales worth between Bt20 million and Bt30 million from this event," Somchao said.
Developers of 13 residential projects, offering homes ranging from condominium units to luxury detached houses, are also offering a wide range of inducements to drive sales.
The event, organised by the Thailand Real Estate Association, will run until September 20.
Association president Kittipol Pramoj na Ayudhya said the show would offer residences for buyers from every segment of the property market. The range will include condominium units priced from Bt1.9 million to more than Bt10 million and single detached houses, double houses and townhouses in Bangkok and resort destinations such as Rayong and Hua Hin priced from Bt3 million to more than Bt100 million.
The residential projects taking part include Issara @ Sukhumvit 42, the Ratchaprasong project, Link Advance by Tararom Group, Fine Home @ River Charoen Nakorn, The Fine by Fine Home at Aree Soi 4, My Resort at Phetchaburi, Diamond at Sukhumvit, Charn Talay at Hua Hin, Phuphatara at Rayong, Golden Heritage @ Ratchapreuk, Golden Monaco at Bang Na and the Thanyathani project by NC Housing.
People who buy a residence at the event will get a gift voucher for two nights at Anantara Hotel in Hua Hin or Trang, Kittipol said.
Now is a good time to buy or invest in residential property because of low mortgage interest rates, he said. Investors will get the best prices on properties that will generate returns averaging 6 or 7 per cent per year - far better than interest on bank deposits.
"Customers who buy at this time will get tax incentives from the government's stimulus package for the property sector - which expires in March next year - as well as the best conditions from property developers," he said.
The organisers are hoping to generate sales of between Bt600 million and Bt1 billion from the 10-day show.
Fine Home Housing Development managing director Sukit Triwanapong said his company was expecting sales of at least Bt50 million from the event. It is offering to fully furnish a home up to a cost of Bt200,000 as a special promotion for customers buying from The Fine by Fine Home at Aree Soi 4 during the show.
Because of the signs of economic recovery, he believes now is a good time to buy a home.
"Our customers began to increase in the third quarter of this year. The number of visitors to our projects increased by 10 to 20 per cent over the number in the first half of the year. As a result we believe this is a good time for home-buyers to buy a residence," he said.
Vilailux Development general manager Teeravat Pipatdhitakul said demand for new homes in Rayong had continued - especially from foreign buyers coming from Scandinavian countries.
"We believe that this event will be a good time for buyers and investors because they will get the best conditions from property developers," he said, adding that his company would also offer special promotions.
NC Housing managing director Somchao Tanterdtham said his company would launch what it called its E-Quick Plus promotion for buyers from its residential projects at the show.
E-Quick Plus will offer price discounts of up to Bt1 million per unit, depending on the type of residence. Customers will also get gift vouchers for furniture or home appliances if they speed up the transfer of residential properties. The customer who achieves the fastest transfer will receive a free package tour for two to Maldives.
"We expect sales worth between Bt20 million and Bt30 million from this event," Somchao said.
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