BuzzCity Launches Mobile Advertising Campaign Planner New tool helps marketers plan mobile ad campaigns on BuzzCity ad network
BuzzCity (www.buzzcity.com), a provider of global wireless communities and consumer services, today released a first-of-its-kind mobile advertising campaign planner for users of its BuzzCity Global Mobile Advertising Network. The tool allows marketers and brands to better plan their mobile advertising campaigns with traffic and demographic data from each of the 200 countries included in BuzzCity’s network.
The BuzzCity Campaign Planner helps mobile media planners, researchers and strategists to overcome the challenges they face when planning the strategy and tactics behind successful mobile advertising and marketing campaigns. With an intuitive and easy-to-use interface, the Campaign Planner provides key data that will help companies get maximum results from their advertising spend.
The BuzzCity Global Mobile Advertising Network is one of the world’s largest mobile internet advertising networks. It includes more than 2,000 mobile internet publisher sites in 200 countries in North America, Europe, Asia, and Africa, along with the company’s myGamma mobile social networking community.
The BuzzCity Campaign Planner includes a map display coloured to denote the mobile internet advertising page views available in markets around the world. Darker coloured countries have more inventory relative to the lighter coloured ones, allowing advertisers to quickly identify where they would like to advertise. When users roll over each country with their cursor, a pop-up window displays the number of ad impressions available per month and the average cost-per-click recorded for that market. Other information accessible through the tool include carrier and network information, handset information—including brand, model, operating system and features, and user information—including gender, age and location.
“Each of the millions of ad impressions served across our network daily tell us a little more about the mobile internet landscape,” said KF Lai, BuzzCity CEO. “The data accrued is a trove of valuable insight for advertisers and media planners, and also paints a coherent picture of mobile internet trends—what markets are expanding, who is engaging and the types of handsets they are using to surf.”
The result is a tool that instantly puts an unprecedented amount of data in the hands of advertisers that want to run campaigns on the BuzzCity Global Advertising Network. Generally, mobile carriers and networks tend to release very little data on their users, leaving mobile advertising and marketing professionals with no real insight into the markets that they are dealing with. The Campaign Planner provides information that can take much of the assumption and guesswork out of the task.
“BuzzCity’s advertisers are now able to do away with much of the trial-and-error of planning, and can establish effective campaign metrics upfront,” said Lai. “There is no other advertising network that provides this amount of data, enabling marketers to better set goals based on their target markets, optimize their campaigns, continue to adjust performance to achieve the best click through rates, and ultimately achieve the best conversion and customer acquisition rates.”
The BuzzCity Campaign Planner is available at http://www.buzzcity.com/f/campaignplanner in an easy-to-understand graphic format, free of charge for all.
About BuzzCity
BuzzCity is a developer of global wireless communities and consumer services. Established in 1999 in Singapore, BuzzCity today operates the world’s largest wireless community - mygamma.com - for two distinct audiences: the newly connected emerging middle class in developing markets and the blue collar sector in developed regions. These "unwired" consumers are accessing the mobile internet on their phones due to widespread and affordable wireless access.
BuzzCity provides marketers with unprecedented opportunities to reach this audience via its far- reaching advertising, merchant and publisher programs. Additional information can be found at www.buzzcity.com.
Friday, November 20, 2009
Wednesday, November 4, 2009
INDEX CREATIVE IN WORLD EXPO TOUR VENTURE
Event-organiser Index Creative Village has joined hands with Total Reservation and travel agency Starbridge to be the ticket sales agent and organiser of World Expo Tour, aiming at generating revenue of more than Bt100 million next year.
This is part of the company's Spider Web Strategy, targeted at extending its event-organiser business to other areas.
Index co-chief executive officer Kreingkrai Kanjanapokin yesterday said it had set up joint ventures with Total Reservation, the ticket-sales firm under Impact Exhibition Management, and with Starbridge. The investment proportion of each JV is 50:50.
Index won the bidding to create the Thai Pavilion at the World Expositin Shanghai China 2010, or World Expo, the world's biggest exhibition featuring the latest architecture, arts and technology of each participating country.
The expo will be held from May 1 to October 31 next year. The Thai Pavilion is being constructed onsite in shanghai at a cost of Bt600 million.
"This World Expo is the biggest one in term of investment size and countries taking part, as well as the closest venue to date for Thai people wishing to experience the world phenomenon. I, as one of the World Expo gurus who have a passion for the event, think this is a good time to organise a tour and sell tickets for Thai people and open the opportunity for them to experience the expo," Kreingkrai said.
The Chinese government and attending countries are investing a combined Bt1 trillion to build facilities for the expo and create pavilions, he added.
He said Total Reservation had been authorised as the sales agent for the World Expo in Thailand. It plans to start selling tickets next month. Index and Total Reservation expect to sell Bt25 million worth of tickets for the event.
Meanwhile, Starbridge - the other partner in the venture - will organise the Fast Track World Expo Shanghai Tour during the exhibition. Index and Starbridge hope to generate revenue of Bt80 million from this activity.
Kreingkrai said Index aimed firstly to target corporate clients and others interested in experiencing the latest architecture from several countries.
"This is not the first time Index has entered the tour business. We used to organise small group tours with people to the World Expo many times in the past. But this is the first time that we have joined hands with tour-agency and ticket-agency experts. This is a project in our Spider Web Strategy, aiming at extending our operations to other businesses. We expect to have more projects under this strategy next year," he said.
The World Expo 2010 covers 3,300 rai in Shanghai, equivalent to 489 football fields. Exhibitors from 166 countries will be taking part, creating 230 pavilions.
The Chinese government expects 70 million people to attend, generating Bt70 billion from ticket sales.
This is part of the company's Spider Web Strategy, targeted at extending its event-organiser business to other areas.
Index co-chief executive officer Kreingkrai Kanjanapokin yesterday said it had set up joint ventures with Total Reservation, the ticket-sales firm under Impact Exhibition Management, and with Starbridge. The investment proportion of each JV is 50:50.
Index won the bidding to create the Thai Pavilion at the World Expositin Shanghai China 2010, or World Expo, the world's biggest exhibition featuring the latest architecture, arts and technology of each participating country.
The expo will be held from May 1 to October 31 next year. The Thai Pavilion is being constructed onsite in shanghai at a cost of Bt600 million.
"This World Expo is the biggest one in term of investment size and countries taking part, as well as the closest venue to date for Thai people wishing to experience the world phenomenon. I, as one of the World Expo gurus who have a passion for the event, think this is a good time to organise a tour and sell tickets for Thai people and open the opportunity for them to experience the expo," Kreingkrai said.
The Chinese government and attending countries are investing a combined Bt1 trillion to build facilities for the expo and create pavilions, he added.
He said Total Reservation had been authorised as the sales agent for the World Expo in Thailand. It plans to start selling tickets next month. Index and Total Reservation expect to sell Bt25 million worth of tickets for the event.
Meanwhile, Starbridge - the other partner in the venture - will organise the Fast Track World Expo Shanghai Tour during the exhibition. Index and Starbridge hope to generate revenue of Bt80 million from this activity.
Kreingkrai said Index aimed firstly to target corporate clients and others interested in experiencing the latest architecture from several countries.
"This is not the first time Index has entered the tour business. We used to organise small group tours with people to the World Expo many times in the past. But this is the first time that we have joined hands with tour-agency and ticket-agency experts. This is a project in our Spider Web Strategy, aiming at extending our operations to other businesses. We expect to have more projects under this strategy next year," he said.
The World Expo 2010 covers 3,300 rai in Shanghai, equivalent to 489 football fields. Exhibitors from 166 countries will be taking part, creating 230 pavilions.
The Chinese government expects 70 million people to attend, generating Bt70 billion from ticket sales.
BUSINESSES TOLD TO BE CAUTIOUS
Businesses have been warned to adopt marketing strategies to cope with a variety of economic scenarios next year, because conditions remain unpredictable. The warning came from executives at a seminar hosted yesterday by the Marketing Association of Thailand.
Bank of Thailand Deputy Governor Bandid Nijathaworn said the economy had been picking up continuously since September, thanks to the rebound of the global economy and the government's spending and stimulus package.
However, he said good business players should be cautious in such an uncontrollable economic environment. Different marketing plans and strategies should be adopted to cope with changes in the market and economic environments.
Marketing Association president Somboon Prasitjutrakul said marketers had to create marketing plans and strategies to cope with different business circumstances, which might range from a stagnant to a growing market environment.
Political unrest and oil prices will be two key factors affecting the local economy.
In the event of a growing economic environment, local players should adopt more proactive marketing plans to accelerate their business growth and gain market share, said Somboon, who is also president of leading trading firm Diethelm.
"We've seen better signs of economic recovery, especially in the tourism sector, since the end of September. We've seen many tourism-related products, as well as luxury goods, starting to show higher sales," he said.
Singha Corp marketing director Chatchai Wiratyosin said present economic difficulties would not turn around quickly and that business players should expect uncontrollable conditions for the next three or four years.
"Business people should do their jobs as best they can. They need to be flexible all the time, to deal with any changes. They should know and evaluate their own company internally based on a factual and realistic market environment," he said.
Chatchai said political instability was the only worrying factor apart from an undesirable economic environment.
Bank of Thailand Deputy Governor Bandid Nijathaworn said the economy had been picking up continuously since September, thanks to the rebound of the global economy and the government's spending and stimulus package.
However, he said good business players should be cautious in such an uncontrollable economic environment. Different marketing plans and strategies should be adopted to cope with changes in the market and economic environments.
Marketing Association president Somboon Prasitjutrakul said marketers had to create marketing plans and strategies to cope with different business circumstances, which might range from a stagnant to a growing market environment.
Political unrest and oil prices will be two key factors affecting the local economy.
In the event of a growing economic environment, local players should adopt more proactive marketing plans to accelerate their business growth and gain market share, said Somboon, who is also president of leading trading firm Diethelm.
"We've seen better signs of economic recovery, especially in the tourism sector, since the end of September. We've seen many tourism-related products, as well as luxury goods, starting to show higher sales," he said.
Singha Corp marketing director Chatchai Wiratyosin said present economic difficulties would not turn around quickly and that business players should expect uncontrollable conditions for the next three or four years.
"Business people should do their jobs as best they can. They need to be flexible all the time, to deal with any changes. They should know and evaluate their own company internally based on a factual and realistic market environment," he said.
Chatchai said political instability was the only worrying factor apart from an undesirable economic environment.
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