Wednesday, December 16, 2009

Published in "Bone" Journal, Scientific Researches Confirm Peptan(TM) Hydrolyzed Collagen Benefits on Bone Health

Studies Conducted at INRA-AgroParisTech Laboratory Under Pr. Daniel Tomé Supervision and Published* in November 2009, in the Official Journal of the International Bone and Mineral Society "Bone", Reveal new Benefits for Peptan(TM) in Osteoporosis Prevention In response to customer concerns regarding long-term bone health, Rousselot has carried out, for several years now, many studies to demonstrate that an oral intake of Peptan(TM) may have a positive impact on osteoporosis.


Bone is a living dynamic metabolic system that relies on a maintained balance between bone formation and bone resorption. Cells called osteoblasts make bone while cells called osteoclasts resorb it. An imbalance

may lead to osteoporosis, a condition where the density and quality of bone is reduced.

Researchers conducted in vitro studies, and highlighted that Peptan(TM) in bone cell culture induced a better differentiation of osteoblasts. Those positive results have then been confirmed in vivo on ovariectomized mice, used to simulate a postmenopausal osteoporosis, which leads to a lower bone mineral density (BMD).

Animals were divided into three groups: a control group (non ovariectomized), a group of ovariectomized mice, both fed with a normal diet and a group of ovariectomized mice that received a diet containing Peptan(TM). After 12 weeks, the BMD of the group fed with Peptan(TM) is not significantly different from the BMD of control group. On the contrary the BMD of ovariectomized mice not fed with Peptan(TM) is lower.

Confirmation of Peptan(TM) benefits on bone health has been obtained by the measures of Carboxy Terminal Telopeptide (CTX), a usual marker of bone resorption. CTX is significantly lower in mice fed with
PeptanTM indicating that bone resorption is reduced.

Researchers conclude that Peptan(TM) may restore bone density in simulated post-menopausal osteoporosis by stimulating osteoblast growth and differentiation. This demonstrates the interest of Peptan(TM) as a bioactive ingredient to help preventing bone loss during aging.

*Hydrolyzed collagen improves bone metabolism and biomechanical parameters in ovariectomized mice: an in vitro and in vivo study. Guillerminet et al. Bone 2009.
Rousselot, http://www.rousselot.com

Part of VION N.V. (N.L.), Rousselot(R) is the worldwide leader in gelatine and hydrolyzed collagen. VION N.V. is an internationally operating food group that produces high-quality foods and ingredients for
humans and animals (Turnover: EUR 9.6 billion - 31,000 employees worldwide)

‘Roses of the North’ Charity Exhibition

Flowers can make everyone feel happy…. H.E.Privy Councillor Palakorn Suwanrath and Thanpuying Dhasaniya Suwanrath recently presided over at ‘Roses of the North’ charity oil painting exhibition inspired by Bhubing Palace organized by L’Occitane and Baan Saen Doi Resort in Chiang Mai. The art of mercy rose oil painting exhibition was held at Peninsula Plaza and part of sales went to support schools and hospitals where are needed in Chiang Mai. Many kind hearted celebrities attended the event including Khunying Dhipavadee Meksawan, Mr.Harald Link, Arunee Bhirombhakdi, Atchara Tejapaibul, M.L.Sirichalerm Svasti, M.L.Thongmakut and Jarujit Thongyai, Yuwadee and Nidsinee Chirathivat, Dararatana and Toey Mahadumrongkul, Chadapah Snidvongs, Captain Deuntemduang Na Chiengmai, Pimpawan Limpichart, Joy Sopitpongstorn, Panitnuj Bunnag, Piranuj T.Suwan, Sodsoi Chomthavat, Mayura Savetsila, Wanchana Sawasdee and more.

The exhibition showcased of over 70 oil painting of roses flowers by artist and art lecturer Narin Phothisombat. Narin Phothisombat is a talented artist with an art degree from Chiang Mai Technology Rajchamonkol. His painting was inspired by roses from Phra Tamnak Bhubing Rajanives (Bhubing Palace). His painting reflected his pride and passions towards the beauty of nature for roses including Queen Sirikit, Eliza, Rouge Meilland, Queen Elizabeth and Royal Air Force.

In addition there was the charity auction on 2 oil painting pieces. The first one was the painting of Queen Elizabeth which won by Harald Link, CEO of B.Grimm for 120,000 Baht and the other piece on Queen Sirikit won by Arunee Bhirombhakdi for 75,000 Baht.

Tuesday, December 15, 2009

MyComBar - Asia’s first launch, unveiled by BEC-Tero ComCom

An innovative new content application on mobile phone – MyComBar - has just been launched in Thailand, the first place in Asia to have access to this whole new pathway to information and premium lifestyle.


BEC-Tero Entertainment, Thailand’s leading entertainment media provider, has expanded into the mobile media industry with the establishment of BEC-Tero ComCom. The company is a 51:49 joint venture between BEC-Tero and Com Com Co. Ltd., the leading communications technology company for mobile phone providers from Norway.

MyComBar is a new content application for mobile phones offering premium lifestyle to its users. Thailand is the first country in Asia to launch the application along with a variety of special privileges for its users and benefits for advertisers and content providers.

Mr. Prasan Maleenont, Vice Executive Chairman of BEC-Tero said the company was striving to find new media technology to assure unique entertainment experiences. “MyComBar was created by Com Com Co. Ltd. and it’s a unique application that fits on with our company’s profile,” he said.

MyComBar is an application that will change the way content and news are presented on mobile phones. With a full screen mode, phone users can choose from several different interactions such as click to see banner, click to call, click to SMS, click to access WAP site for more information. By installing the MyComBar application, users can access news, read horoscopes or enjoy special discounts, promotions and privileges from various products and services.

By utilizing MyComBar, business owners will gain full benefits from mobile advertising which can reach more targeted audiences compared with the Internet and other media channels. Their advertisements, promotions and all kinds of communications will be more noticeable because of its non intrusive nature. However MyComBar‘s idle screen banner advertising adds even more value to their business since it can drive sales using interactive functions.

Mr. Svein Johnsen, Chairman of Com Com Company Limited said the company chose Thailand to debut MyComBar application in Asia because the country’s mobile phone user market is growing every year. There are now over 61 million numbers and it is likely to increase to 80 million in the next 3 years. Moreover Thai people enjoyed a modern premium lifestyle that suits the application. “We are aiming for 100,000 users within the next 6 months and the figures are expected to grow rapidly,” he said. “I believe that the MyComBar application will completely transform the lifestyle of Thais.”

The MyComBar application is compatible with AIS, DTAC and True Move networks. All 3 mobile network service providers are ready to accommodate users through “MyComBar ... My Premium Lifestyle.”

Mr. Pakorn Pannachet, Senior Vice President, Value Added Service Division of Total Access Communication Public Company Limited (DTAC) disclosed “MyComBar will create new phenomenon for the country’s mobile advertising industry. This smart passive application lets users respond to promotions, activities as they preferred. Its advertising banner in different styles efficiently communicates brands for products and services. Both DTAC customers and advertisers will get pleasure from the convenience and benefits offered by MyComBar.“

Mr. Pratthana Leelapanang, Assistant Vice President, Value Added Service of Advanced Info Service Public Company Limited (AIS) said MyComBar was the new choice for transforming regular mobile screens into something “funkier”.“This new service will also benefit AIS clients, and this is one of the company’s leading policies,” he said.

Mr. Piroon Paireepairitt, Multimedia Services Director of True Corporation Public Company Limited added “As the leader in convergence lifestyle, our ongoing commitment to our TrueMove customers is to provide innovations that fit and enhance their various and vibrant lifestyles. MyComBar is the latest unique mobile service with many cool interactive functions that allow our customers to enjoy life even more.”

Experience a new level of excellence with your mobile phone through MyComBar… My Premium Lifestyle, the newest application on your mobile phone that promises the latest updated news and highlights, special privileges such as discounts and prizes available at your fingertips at all times. Simply download MyComBar application on WAP site: dl.mycombar.com or call *583# (AIS), *483831100 (DTAC, TRUE) For more information check out www.mycombar.com or call customer service at 02 262 3975.
Special privileges until the end of the year

After installing MyComBar onto your mobile phone, you will be automatically updated with news and information so you won’t miss out on your premium lifestyle.
1. No GPRS fees charged for the installation and no charge for application.
2. When installing MyComBar today, get 30 Baht worth of free calls.
3. No GPRS fees when using MyComBar to update banners.

4. Get the latest updated news from Post Today, hot entertainment news Siam Dara provided by Samart, and daily horoscopes by Mor Yong, Mor Luk and Mor Krit and Mor Pu Lok Biew provided by Samart.

5. Get the latest promotions, for example, airfare promotions from AirAsia, job vacancies from Jobbkk, discounts at ManU Bar, free English tips and free trials by Andrew Biggs Academy (just click to call/send SMS/WAP for the interested content, fees are according to the operator shown on the banner.)

6. Monthly draws and prizes available for users including prizes from Thaiticketmajor, ManU Bar, and the Arsenal Shop. Prizes vary each month.

* Enjoy free calls seven days after MyComBar has been installed on your mobile phone for a period of 15 days.

**Special privileges available the day after the application installation has been completed.