Top housing fair invites all buyers

       Fair at Siam Paragon will offer special promotions from September 11-20

       To kick off the third quarter with a bang, the Thai Real Estate Association has organised a spectacular 10-day exhibition of quality homes at Siam Paragon.
       Running from September 11 to 20 on the mezzanine floor of the mall, the event called "Thailand Exclusive Property Show" will assemble housing products, ranging from city condominiums to vacation homes.
       More than 15 branded projects worth at least Bt10 million will take part in what is expected to be a mong the most awaited marketing events this year.
       Visitors will be offered special prices as well as unbeatable promotional packages.
       Booths will be set up at Siam Paragon's spacious Hall of Fame and Fashion Hall as large crowds are expected to turn up.
       Kittipol Pramoj na Ayudhya, president of the Thai Real Estate Association, says this was a golden opportunity for homebuyers to check out what is available in the middle and upper segments of the market.
       Participating companies will offer special discounts, free furnishings and home appliances as well as low mortgage rates.
       Despite a prolonged uncertainty hanging over the past year, consumer confidence has gradually returned, says Kittipol.
       Members of the association are largely optimistic that demand remains strong.
       With a fair dose of incentives, they believe buyers should be tempted to invest in a dream home, says Vilailux general manager Teeravat Pipatdhitakul.
       Teeravat will promote Phupatara, a luxury condominium in Rayong.
       Another participant Dr Somchao Tanterdtham who heads NC Housing says recent bookings show a recovery may be underway.
       "Sales during the last quarter have been surprisingly strong for us," he says.
       "We shall take the opportunity and use the show to further enhance our share in the detached housing front.
       Likewise, Sukit Triwanapong, managing director of Fine Home, also feels a gradual increase in enquiries signals buyers are coming back to shop for homes.
       He says his company remains cautious about starting new projects but all that could change if sales pick up at the show.
       Sukit will be launching a city condominium called The Fine on Soi Aree 4.
       The 8-storey project that is being built on a 432-square-wah compound offers 79 units. Its smallest 48-square-metres unit will command a Bt3.7-million price tag.
       Because the site is located near a BTS station, residents have an excellent option for commuting in a chaotic city, he says.
       Lertmongkol Waravenuch, the association's vice president and secretary says more exhibitions are being considered as some members were unable to join the show because of time constraints.
       They are still keen to take part in a similar event in coming months.
       The organisers are expecting to book about Bt1 billion in sales. The Nation Group will be one of the key media backers for the show.
       Lertmongkol says the venue is perfect as it is linked to the Skytrain's central station at Siam Square.
       "To avoid traffic congestion, we recommend visitors take the BTS as it would save time and avoid being stuck in traffic," he says.
       "We urge everyone to come. This is not an event you would want to miss."

       "With a fair dose of incentives, members of the association believe buyers could be tempted to invest in a dream home.