SPENDING IN AUGUST SEES AN UPTURN FOR 1ST TIME THIS YEAR

       Thailand's ad spending rose for the first time this year, by 2.84 per cent in August,the Nielsen Media Research report said.
       The increase in ad spending was seen in four major media-TV,cinema, transit and Internet.
       AC Nielsen reported overall increase in media spending in August, from Bt7.5 billion to Bt7.7 billion.
       Television advertising, which accounts for about 60 per cent of overall media expenditure, rose 5.3 per cent to Bt4.47 billion in August,following by cinema ads which rose 61 per cent to Bt475 million. Advertising on transit media also jumped by 34.5 percent to Bt148 million in August. Internet ads rose by 22.2 per cent to Bt22 million.
       The survey said many of the mainstream media, such as radio, newspaper, magazine, outdoor and instore media, still show a significant drop in ad expenditure. Ad spending in radio dropped significantly by 8.4 per cent to Bt566 million in August, whild newspaper advertising droppd 9.7 per cent to Bt1.25 billion. Magazine advertising dropped 21.1 per cent to Bt4.3 million in August, followed by out door and in-store media, which dropped by 4.3 per cent and 12.6 per cent respectively to Bt328 million and Bt69 million.
       Overfall ad spending in the first eight months of this year dropped 3.3 per cent year on year to Bt57.2 billion. The decline was seen in various media: TV (minus 0.16 per cent), radio(minus 12.67 per cent), radio(minus 12.67 per cent), newspaper(minus 12.51 per cent),magazine (minus 12.27 per cent), outdoor (minus 5.37 per cent), and in-store media (minus 1.10 per cent).
       Only cinema, transit, and Interned ads showed an improvement in the first eight months of this year. Cinema advertising grew by 9.14 per cent during the period, followed by transit media and Internet, which posted a year-on-year growth of 29.3 per cent and 15.9 per cent respectively in the first eight months of this year.
       A local unit of Unilever boosted its advertising spending by 42 per cent last month, while Toyota motor Thailand increased expenditure by 16 per cent,Nielsen said.Procter and Gamble's Thai unit cut its spending by 6 per cent.