Samsung is gunning for pole position in mobilephone sales by the end of this year by showering the market with appealing new products.
Yesterday the Korean handset-maker launched Samsung Candy, its newest touch-screen phone aimed at teens and new users at a price of Bt5,990.
The gadget made its debut at Thailand Mobile Expo 2009, which started yesterday and runs to Sunday at the Queen Sirikit National Convention Centre.
Manatase Annawat, head to telecommunications marketing at Thai Samsung Electronics, said sales of Samsung Candy are targeted at 30,000-40,000 units per month.
Manatase believes that sales of touchscreen phones will continue to gain momentum on the demand of geeks to use the devices to wirelessly connect to online social networks.
The public's perception of touch-screen phones has also changed.
Earlier they thought that the models were difficult to use and very expensive, he said.
Samsung Thailand will introduce about 10 models during the rest of this year.
It sold about 1.5 million cell phones of all types in the first eight months of the year, closing in on its year-end target of over 2 million units.
The company is confident of passing current market leader Nokia Thailand by building up a share of 35 per cent by the end of the year.
Nokia has recently said it is confident of maintaining its superiority with a wide-ranging product portfolio and attractive mobile solutions.
Besides great devices, if offers an array of services such as mobile e-mail, music and games and navigation solutions.
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