BuzzCity Launches Mobile Advertising Campaign Planner

BuzzCity Launches Mobile Advertising Campaign Planner New tool helps marketers plan mobile ad campaigns on BuzzCity ad network


BuzzCity (www.buzzcity.com), a provider of global wireless communities and consumer services, today released a first-of-its-kind mobile advertising campaign planner for users of its BuzzCity Global Mobile Advertising Network. The tool allows marketers and brands to better plan their mobile advertising campaigns with traffic and demographic data from each of the 200 countries included in BuzzCity’s network.

The BuzzCity Campaign Planner helps mobile media planners, researchers and strategists to overcome the challenges they face when planning the strategy and tactics behind successful mobile advertising and marketing campaigns. With an intuitive and easy-to-use interface, the Campaign Planner provides key data that will help companies get maximum results from their advertising spend.

The BuzzCity Global Mobile Advertising Network is one of the world’s largest mobile internet advertising networks. It includes more than 2,000 mobile internet publisher sites in 200 countries in North America, Europe, Asia, and Africa, along with the company’s myGamma mobile social networking community.

The BuzzCity Campaign Planner includes a map display coloured to denote the mobile internet advertising page views available in markets around the world. Darker coloured countries have more inventory relative to the lighter coloured ones, allowing advertisers to quickly identify where they would like to advertise. When users roll over each country with their cursor, a pop-up window displays the number of ad impressions available per month and the average cost-per-click recorded for that market. Other information accessible through the tool include carrier and network information, handset information—including brand, model, operating system and features, and user information—including gender, age and location.

“Each of the millions of ad impressions served across our network daily tell us a little more about the mobile internet landscape,” said KF Lai, BuzzCity CEO. “The data accrued is a trove of valuable insight for advertisers and media planners, and also paints a coherent picture of mobile internet trends—what markets are expanding, who is engaging and the types of handsets they are using to surf.”

The result is a tool that instantly puts an unprecedented amount of data in the hands of advertisers that want to run campaigns on the BuzzCity Global Advertising Network. Generally, mobile carriers and networks tend to release very little data on their users, leaving mobile advertising and marketing professionals with no real insight into the markets that they are dealing with. The Campaign Planner provides information that can take much of the assumption and guesswork out of the task.

“BuzzCity’s advertisers are now able to do away with much of the trial-and-error of planning, and can establish effective campaign metrics upfront,” said Lai. “There is no other advertising network that provides this amount of data, enabling marketers to better set goals based on their target markets, optimize their campaigns, continue to adjust performance to achieve the best click through rates, and ultimately achieve the best conversion and customer acquisition rates.”

The BuzzCity Campaign Planner is available at http://www.buzzcity.com/f/campaignplanner in an easy-to-understand graphic format, free of charge for all.
About BuzzCity

BuzzCity is a developer of global wireless communities and consumer services. Established in 1999 in Singapore, BuzzCity today operates the world’s largest wireless community - mygamma.com - for two distinct audiences: the newly connected emerging middle class in developing markets and the blue collar sector in developed regions. These "unwired" consumers are accessing the mobile internet on their phones due to widespread and affordable wireless access.

BuzzCity provides marketers with unprecedented opportunities to reach this audience via its far- reaching advertising, merchant and publisher programs. Additional information can be found at www.buzzcity.com.